Understanding the marketing mix and the 4P model
When it comes to creating an effective marketing strategy, understanding the marketing mix and the 4P model is crucial. These
Category: digital communication
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What is Outbound Marketing?
Outbound marketing, also known as traditional marketing, involves actively seeking out potential customers to promote your products or services. This
What is Inbound Marketing and its benefits
Inbound marketing is a strategy that focuses on drawing in customers through relevant and valuable content. Instead of disturbing potential
Google limits third-party cookies: How to benefit from first-party data
The latest news to shake up the industry is Chrome’s update to limit the use of third-party cookies. What does
Kickstart your success on TikTok: A complete guide to effective TikTok advertising
Welcome to the world of TikTok advertising! TikTok has quickly become one of the most influential digital marketing platforms, thanks
END OF AN ERA – We’re shutting down the classic Rule
Since its founding in 2007, Rule has grown into one of the Nordic region’s leading Martech companies, known for its
What is marketing & why is it important?
Marketing is a term we often come across, but what does marketing actually mean? And why is it a crucial
Understanding Google Consent Mode v2 and first-party data for professionals
Welcome to the deep dive into Google Consent Mode version 2 (v2) and its relationship with first-party data – a
How to succeed with your Easter marketing
Like many other holidays, Easter is a perfect holiday to market your company a little extra. How can you effectively
Exploring lead nurturing: Strategies for effective customer engagement
When it comes to digital marketing, understanding and implementing effective lead nurturing strategies is crucial for businesses that aim to