Customer Journey Marketing – Drive engagement and sales throughout the entire lifecycle of the customer.
Rule uses data to create smart marketing solutions that turn people into customers and ultimately to loyal customers. The strategy is based on knowing where your customers (or potential customers) are in the buying cycle and adjust the communication accordingly.
No two customers are identical – so why should their journey with your brand be? With Rule’s intelligent and user-friendly platform, users can create series of relevant mail that are automated and tailored to the different phases. We take care of technology so you can focus on the strategy and sales.
There are about 1.24 billion websites in the world. There is a lot of competition, but you should not try to attract all Internet users. Your goal is to get more people in your audience to visit your site. The strategy should be to capture leads through, for example, a free offer or free trial-on-service and then use email marketing to turn them into customers.
In Rule, you can create sign up forms to collect customer information, for ex. Email addresses via signup fields on the website. Based on the customer data the company chooses to collect, you simply create fields in the form that are then automatically placed to the customer’s card. The information can then be used to filter out, for example, specific members you want to customize a campaign to.
Via our user-friendly platform, you can customize your communication and create targeted content consisting of series email and text messages, creating strategic, personalized content based on the stage in which the customer is located. The first impression is always the most important impression, so via a series of intelligent Onboarding emails, including a really good welcome email, helps you immediately turn prospects into customers.
Through our integration with e-commerce companies, Customer Data is integrated with Rule which enables customized and segmented communication. Today’s consumers expect personalization, and brands using computer-driven marketing campaigns to deliver this see the results in terms of increased converted sales.
Setting up a good strategy to keep and not loose customers is the key to success in sales. Two out of three consumers (65%) are more likely to shop at a retailer who knows their purchasing history and delivers relevant content based on it. This way you build loyalty that leads to customer retention. During this phase, it is good to build mail consisting of product recommendations, collect feedback and special offers that you know would be appreciated by a particular target group.
When your business loses customers, it is important to find out the reasons behind their interruptions. Once you know why they left, you can design strategies to win them back. For example, when retailers lose customers as a result of price increases, a Win Back strategy with special campaigns can work well. In Rule, based on analysis, you can build certain marketing efforts to attract customers back.