Attract and win back past customers
Just because a customer has not acted or shown interest in your business for a while does not mean that the customer is lost. The former customer may still want to buy your product or service, it’s just about giving the customer a reason to come back. With the help of custom “Win Back” emails, you can do just that.
Rather than simply removing those inactive subscribers or customers from your list, a series of Win Back campaign emails is a great strategy as a last attempt to re-engage. Why not also incorporate SMS in your win back communication strategy?
Examples of Win Back Marketing
- A follow-up / reminder SMS
If a default customer does not respond to your offer by coming back and buying, you might want to send them a reminder or follow-up. To vary in their communication and use different channels in their communication, you can also send an effective time-limited reminder SMS.
- If a defaulting customer is still active on your site
Some platforms will be able to tell you if a customer has been active on your site, but just did not buy anything. If a customer has been browsing but not buying, customize emails with products and categories that they have viewed or shown interest in.
- If a defaulting customer is not active on your site
This has risen before the last step. If your once active customer has stopped visiting your site or opening emails, it’s important to remind them of what they lack and why they loved the brand in the first place.
- Collect feedback
As a last attempt to get valuable information from previous customers, mail can be sent with focus to find out what was the reason why the person stopped engaging with the company. You can also try to get feedback here if they still want to hear from you.