Choose a subscription that suits you

How many contacts do you have?

Choose your list size here!


Use Rule's tools and features for free to create successful digital communications.

0 SEK / month

Contact capacity: 250

Start free
  • Newsletter tool
  • Campaign editor
  • Segmentation tool
  • GDPR compliant, all customer data secured
  • Statistics & Reports
  • Self service Help Center


Data-driven automation and optimization tools for businesses that want to grow faster.

595 SEK / month

Contact capacity:
2 500

  • Everything from Free
  • SMS
  • Unlimited emails
  • GDPR compliant, all customer data secured
  • +100 Integrations
  • Real-time statistic and reports
  • Personal support


For companies with a larger volume of members or who need tailored solutions as needed.

Contact Us

Contact capacity: 250 000+

SelectContact Us
  • Everything from Professional
  • Customer Success Management
  • GDPR compliant, all customer data secured
  • Onboarding & best practices
  • Maximized email deliverability
  • Strategic advice

SMS Service

Do you use SMS only? No problem! Choose our special plan with unlimited contacts.

0.4 SEK per SMS in Sweden. For more details about other countries talk to our sales staff.

995 SEK / month

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  • Unlimited contacts
  • Automated sms flows
  • Personalization functions
  • Segmentation tool
  • +100 Integrations
  • Real-time statistics and exports
  • Support knowledge base + personal support
Professional Select
Enterprise Select
Segmentation tool
Unlimited emails
Automated email flows
SMS tool
Flexible free templates
Customized business template
Real-time statistics and reports
Real-time statistics and exports
Access to in-depth reports and analysis
Videos to get started
Self Service knowledge base
Personal support
Prioritized personal support
Customer Success
Group demonstration to get started
Personal intro meeting
Dedicated Customer success manager
Guided help with automations
Enterprise knowledge sharing
Frequent follow-ups
Rest API documentation
Access to all Rule integrations
Integrations with other systems and platforms
Personalization tools
Rule certified sender logooptionaloptional
Validating your settings
Maximized email deliverability
Single sign on (SSO)


When you create a Rule Free account, you have access to our platform and can explore all of its functions, besides sending text messages. It includes 1000 email send-outs, so you can test for yourself how easy it is to create, send and follow up emails in Rule. 

Our SMS function is included in all our subscriptions. If you’re only interested in texting with Rule, that’s fine too. With our SMS service for 995 kr a month, you can send unlimited SMS to all your contacts.

All our subscriptions include a customized new customer template and you also get access to the majority of ready-made templates. As a Rule Free user, you have access to our ready-made newsletter templates. You can have unlimited templates in Rule, we create new ones to order.

Rule has integrations to most e-commerce platforms, CRM and business systems. Explore some of our ready-made integrations. Integrations is one of our areas of expertise and we build new integrations according to your wishes.

We have flexible payment solutions and you as a customer can decide which payment interval you want. It’s possible to pay by invoice or register a debit card directly in the platform.

"Through Rule, we can send really nice and targeted emails based on the customer's interest and engagement."

Matilda Sjöberg, Nobis Hotel

Drive engagement and growth through smart communication

Explore Rule Free, without even having to register a debit card.

Discover how you, with the help of Rule and smart communication, can drive growth through increased engagement. 


  • Pre-made templates and free emails
  • Try our features in your own pace
  • No lock-in period or hidden extra fees

Get a personal demo of Rule

Discover how you can increase digital engagement and growth in a personal demo of our platform.