We help you grow

Increase engagement and growth with the help of our smart digital communication platform. By utilizing the very latest technology and your customer data, you can personalize the entire customer journey, which leads to improved results of your marketing.

Rule plattform

Customized experience for each unique customer

Through Rule, our goal is for you to be able to deliver as tailored and personalized a customer experience as possible. We want you, with the help of our innovative platform, to nurture and in the best way, build deeper relationships with your customers. Our customers’ results speak for themselves – targeted marketing increases engagement and generates growth.

about rule

Briefly about us

Rule is a MarTech, SaaS company founded 2007 in Stockholm, with a platform for email marketing, advanced Marketing Automation and personalized SMS send-outs. The Rule platform is used by a global customer base, with companies of different sizes, industries and digital maturity level. Our software can be used standalone or integrated with your other business systems, e-commerce platforms and analytics systems. The platform is built to handle unlimited customer data, which allows you to dive as granularly as you want into customer segmentation. Through a user-friendly interface with powerful technology, you can deliver personalized marketing – without it requiring rocket science.


We Rule in the following fields

about rule


We help our customers increase engagement through personalized marketing.

about rule


Our goal is for our customers to increase their digital presence and growth.

about rule


We aim to simplify for our customers through smooth integrations. 

about rule

Data maximization

We know data and make sure to share with you how to best utilize it.

about rule


We develop and deliver smart communication and promise to deliver yours.

Our Values

As a reliable partner to our customers, we always try to guide them towards communicating smarter, for better results. With our expertise, leading technology and services, we enable our users to communicate not only smarter but also easier digitally, with the goal of driving growth through engaged contacts.


Our Promises

Our mission is as important now as then – to make digital communication as simple, relevant and engaging as possible.


We make sure to deliver your messages to the world.


We leave no one behind – everyone is welcome.


Rule is and shall always be the smartest choice.


Join our successful rulers

Perfume, SF anytime, Byredo, KVD and Sportamore are examples of some of our successful Rulers. Do you also want to improve your digital marketing results? Become a Ruler you too!

"Through Rule, we can send really nice and targeted emails based on the customer's interest and engagement."

Matilda Sjöberg, Nobis Hotel

Drive engagement and growth through smart communication

Explore Rule free for 30 days, without even having to register a debit card.

Discover how you, with the help of Rule and smart communication, can drive growth through increased engagement. We’re here to help you get started!


  • Pre-made templates and free test emails
  • Try our features in your own pace
  • No lock-in period or hidden extra fees
  • Choose from our flexible subscriptions


Get a personal demo of Rule

Discover how you can increase digital engagement and growth in a personal demo of our platform.