With 2024 just around the corner, there are a host of exciting digital and email marketing trends that will shape our digital landscape. To help you stay up-to-date and competitive, we have compiled the most significant trends for 2024. In this post, we will focus on the trends we think are most crucial and tell you how to activate your data in Rule – related to each trend. Come along!
1. Digital marketing: Increased personalization and targeting of audiences
One of the most prominent trends in digital marketing is the increasing importance of personalization – competition is fiercer and customers are more demanding. By using data and analytical tools, you can create more relevant and engaging campaigns aimed directly at your target audience. Rule offers both an advanced segmentation tools and hyper-personalization capabilities, and A/B testing on your campaigns, to help you communicate as accurately as possible.
Activation of data: Use Rule to collect and analyze customer data, including buying behaviors and preferences. With this information, you can create tailored campaigns that really speak to the interests and needs of your customers.
2. Email Marketing Automation: More efficient and smarter campaigns
Marketing automation is an essential part of email marketing, and in 2024 we will see even more advanced and intelligent solutions linked to it. Rule gives you the opportunity to automate your email campaigns– where you can reach the customer at every contact point throughout the customer journey.. With a Marketing Automation tool, you can schedule your mailings, automate marketing based on triggers, and use behavioral data to tailor messages for each unique recipient.
Activation of data: Use Rule’s analytics tools to track and analyze customer behavior in your email campaigns. You can also track your campaigns in Google Analytics by setting up your own UTM tags in Rule. The insights you gain can then be used to design more effective automated campaigns that increase conversions and sales.
3. Google & Yahoo DMARC Changes: Increasing Email Security
Google and Yahoo’s new DMARC rules will have a major impact on email marketing in 2024. We at Rule are experts in deliverability and help you adapt to these changes by offering built-in DMARC functionality and an easy management of your DNS settings. If you don’t have the right DMARC and DNS settings in 2024, your emails may be at risk of going to spam. Here you can validate these settings! There is also a guide that you can read where we talk in detail about what DMARC, BIMI and DNS settings are. You want to ensure that your emails are delivered as they should be, then read this guide.
4. The withdrawal of third-party cookies: Focus on first-party data and consent-based marketing
With the withdrawal of third party cookies it becomes more important than ever to collect and use first-party data in an ethical and consent-based manner. Rule offers tools to collect and manage first-party data in a secure way and helps you build strong relationships with your customers based on their trust. We are also fully GDPR-compliant, so you can always be sure that we are storing data properly.
Activation of data: Use Rule to collect first-party data and use it to create personalized and relevant campaigns for your customers. Through our links to Facebook and Google, you can also reach and engage your customers across more channels. But don’t forget to respect consent and privacy, and build strong customer relationships by staying true to yourself. transparent in your data management.
5. The importance of video marketing
In addition to the trends mentioned, it is important to emphasize the importance of video marketing. Video content has already been a force to be reckoned with in recent years and the trend is not going away. Platforms like YouTube, TikTok and Instagram Reels will be central to reaching your target audience. Use creative and engaging videos to tell your brand’s story and increase interaction with your content. Here we want to once again remind you of the importance of collecting data for Rule, so that you have a lot of information about your target audience to start from when creating your videos.
Activation of data: Here’s a bonus! In the near future, our connection to Tiktok target groups will be up and running. Then you can easily create target groups in Rule that are based on the segments you choose, to then transfer that segment to Tiktok and market yourself to your customers but on Tiktok, awesome huh? Ps. What do you need to create segments on your members? Well data, we can’t emphasize enough how important it is.
6. AI in Marketing: Automation and Predictive Analytics
Artificial intelligence (AI) will continue to transform the marketing game plan. Rule leverages AI to offer predictive analytics and automation of the marketing process. This makes it possible to anticipate trends, optimize campaigns and streamline marketing efforts.
A multi-channel strategy:
While this is nothing new, some studies have shown that the combination of email with SMS and push notifications is the best way to reach your customers. Therefore, we believe that a new thing that will become relevant in 2024 is apps. Not only for the simple reason that you can easily send push notifications through them, but also because the mobile has become one of the most common shopping places today. .
2024 - Rule is your partner, let's go!
Successful digital marketing in 2024 will involve a combination of creativity, data analysis and technological innovation. Rule can be your partner on this journey by offering powerful tools and features that support the above trends. Together we can create successful and engaging campaigns that reach your target audience in a more personal and effective way.
If you’d like to learn more about how Rule can help your business follow these trends and succeed in digital marketing and email marketingcontact us today. Together, let’s make 2024 the most successful year yet for your marketing!