The best coworker during vacation never takes time off
When summer arrives, most marketing teams slow down. But customers’ interest in products, inspiration, and new purchases doesn’t take a
Category: digital communication
Rule was among the first in Sweden with RCS – here’s what we thought
When RCS started to become an option for business communications in Europe, we at Rule chose to get in early.
Structure is the real engine behind AI-driven marketing
AI is rapidly changing the face of marketing, there really is a journey of change. The possibilities around automation, personalization
How to increase the Customer Lifetime Value of your customer base and avoid the most common pitfalls
Guest post written by Henrik Hoffman, co-founder of DEMA, a platform for prescriptive analytics in e-commerce. What does “Value” stand
Why ‘Verified’ is the New ‘Delivered’: A Technical Deep-Dive into RCS Security for High Integrity Industries
In the world of customer communication, we are moving away from an era of simple “reach” toward an era of
European Email Marketing Platforms: GDPR, Automation, and Strategic Insights for Marketers
Email marketing continues to be a critical tool for engaging customers, building relationships, and driving conversions. But in Europe, selecting
5 Eggcellent Easter Marketing Tips to Boost your Ecommerce Sales
Spring is slowly but surely arriving and Easter is just around the corner. This festive season is the perfect opportunity
Guide: How to Boost Sales and Engagement This Easter
Like many seasonal holidays, Easter presents a valuable opportunity for brands to increase sales, strengthen customer relationships, and create memorable
Matomo – a privacy-friendly alternative to Google Analytics
More and more organizations are looking for alternatives to Google Analytics. The reason is often a combination of increased privacy
What you can do when Gmail changes the rules
Over the past year, Gmail has introduced several important updates to how it evaluates and filters bulk email. Most of