In our dynamic world of digital communication, it is crucial to be at the forefront of understanding your customers. How do you do that? Through analysis, of course! We are proud and excited to present the latest update of our analytics and statistics page in Rule. This update isn’t just a major improvement; it’s a revolution in how we approach analytics for email campaigns on a whole new level. Stay tuned and we’ll tell you more!
What have we done?
Aggregated statistics: The new dashboard surpasses the previous version by offering a comprehensive and simple overview of your email statistics, both in real time and over time. This means that this updated version marks a significant departure from the previous version, where you had to choose between specific campaigns, automations or journeys. Now you can easily compare journeys, automations and campaigns in one unified view.
18 months of statistical data transmission: We have migrated 18 months of historical data, allowing a richer, more insightful analysis of your email. You can now view statistics for whole a year and a half ago! This extensive data availability is crucial for understanding long-term trends and making informed decisions. Amazing, isn’t it? You can now access insights about your customers on a WHOLE different level and only your imagination limits what you can dive into.
Simplified decision-making process: With this upgrade, users can quickly understand the overall impact of their interventions at first glance, facilitating faster and better data-driven decisions. Time is money! And the unique thing about this update is that it usually takes quite a long time to load a lot of statistics over time, but in Rule it will be lightning fast because we have a new database for only statistics. This means that you can easily switch between periods for which you want to see statistics and get up-to-date statistics in no time. So, the new, simplified view is crucial for all marketers who want to grow and need to make informed decisions quickly.
What will be the benefits of the new site?
Overall evaluation of email campaignsNow you can quickly and easily get an overall picture of how effective your email campaigns are, without having to delve into each individual campaign or automation. It helps you to get an overall picture of how your emails are performing, so you can make informed decisions and improve your marketing strategy.
Identify trends and patterns: When you analyze the performance of your emails over time, you can easily spot important trends and patterns. These insights are useful for planning future strategies and acting in a more informed way. It allows you to stay ahead of your customers by following their patterns and adapting accordingly.
Visual understanding: The information on how your email campaigns are performing over time is presented in a visually appealing and easy-to-understand way. You no longer need to be a professional to understand the trends in your statistics, allowing you to easily share insights with other departments or stakeholders in your company. This promotes a corporate culture where everyone is involved and informed about marketing efforts, contributing to a more coherent and coordinated approach across the organization. We’ve made data-driven analytics accessible and understandable to everyone, empowering your team to make informed decisions and create effective and targeted email campaigns.
Targeted marketing through in-depth analysis: Advanced analytics can identify groups of engaged subscribers. These groups can then become targets for targeted retargeting campaigns, maximizing the impact of marketing to a specific audience.
With an in-depth analysis, you will be able to take your personalization to the next level, which is crucial for creating a relevant and engaging customer experience. By analyzing customer behaviors, preferences and past interactions, you can tailor your messages and offers in a way that appeals to each individual subscriber, contributing to increased customer satisfaction, improved conversion and customer loyalty.
The advantage of the new analysis page
Our new analytics and statistics site is not just about displaying data: we want you to experience it in a way that empowers smart decision-making and strategic planning. The ability to observe and analyze the performance of your email campaigns over an extended period, with ease and clarity, is invaluable. It’s not just about seeing the numbers either: it’s about understanding the story they tell and how that story can shape your future campaigns.
Just the beginning of something much bigger!
The launch of analysis and statistics page 2.0 is an important step forward for Rule and our customers. It underlines our commitment to providing the best tools for effective digital communication. With this new update, we don’t just offer data; we offer insights that can drive your business to new heights!
Stay one step ahead – Rule is your platform for smarter and more effective analysis. Become a customer today! Here you can start a free account!