Open rates is a measuring point that many people use and now that the iOS 15 update has been released, your openings will seem higher than usual. That’s because Apple will register emails sent to them as opened, even if the recipient hasn’t opened the email themself. Rule will this autumn launch a completely new dashboard with many more in-depth measuring points. It will tell you much more than just if a recipient has opened the email. We will deliver more and better insights about your customers’ behavior, how your content is actually received and what creates real engagement that matters for your business.