Facebook Custom Audience and Rule integration
With Rule’s integration to Facebook Custom Audience, Facebook audiences as it is called in Swedish, you can upload your active members inside Rule, directly into Facebook, with a single click. Then you can easily connect with your custom audiences who have already shown an engagement with your products or services. Once you set up this integration, you can easily start targeting messages and following up with customers who have similar interests.
About Facebook Custom Audience
Facebook themselves describe “Custom Audience” as a custom audience, which is an ad audience option that helps advertisers find existing audiences among users on Facebook. The way it works is that a Custom Audience created from a customer list is a type of audience that you can create to connect with people who have already shown interest in your business or product.
About Facebook Custom Audience and Rule integration
With Rule’s integration to Facebook Custom Audiences, you can easily communicate, target messages and follow up with customers via more channels than SMS and email. All you have to do is press the “Upload” button inside a filter in Rule and active members of the filter will then immediately end up in a new custom audience in Facebook audiences. The integration allows you to quickly and easily communicate accurately with our solution for personalization and thus increase your sales opportunities.
- You can quickly and easily create an audience based on customer behavior data in Rule, and with a single click upload this audience directly into Facebook.
- You can engage your audience in more channels than email and SMS MESSAGES.
When you integrate Facebook custom audience with Rule, you can:
- Send strategic Win back communication
- Hyper-personalize your messages
- Expanding the customer club and building loyalty
- Send SMS communication to your customers
- Gather relevant customer data on which to build audiences
