This is a guest post by Niclas Sjölander, Marketing Assistant at Triggerbee. There is only one channel used by ALL your customers. (No, it’s not facebook, linkedin, or instagram …) With over 4 billion users, it’s not only larger than all social networks, but it also has a higher conversion rate. What channel are we …
The welcome email – one of the most important emails you can send Read More »
Like you’ve noticed, we’ve now given our app a visual refreshment, which goes in line with Rules’s new visual identity. You can expect some colour changes on elements such as links and our new font implemented in certain areas. We don’t suspect this to cause any confusion – but we welcome any questions or feedback!
Marketing Automation is an incredibly powerful way to engage customers through, but also has a reputation for being expensive and clumsy as well as challenging to manage and implement. However, times have changed and market automation has now become much easier for companies to implement. In this post, we examine how B2C and B2B companies …
Marketing Automation for B2C and B2B content inspiration Read More »
Many marketers tend to mix Millennials and Generation Z in the same marketing compote. This is a big miss. It’s important that companies have different strategies and tactics when it comes to marketing to the different generational groups. Gen Z’s buying behavior differs markedly from Millennials. Both generations have embraced technology and are familiar with …
This is how you catch the attention of Millennials and Generation Z. Read More »
What is lifecycle marketing? Lifecycle marketing, as the name suggests, is based on the idea that customers go through certain steps during the time they are engaged in your business. A customer life cycle starts from the first spark of interest to the most recent purchase they make with your brand. With the help of …
Avoid manual work in complicated data analysis programs. With our smart digital communication platform and Infobaleen’s AI-driven analytics technology, you can automatically deliver hyper-personalized customer offers throughout the customer journey – through the exact right channel. Discover the possibilities with AI-driven personalization and how you can use our integration to build customer loyalty and increase …
Bättre resultat och mindre arbete med AI-driven analys I dina kunders transaktioner finns många av svaren på frågorna om dem och deras beteenden: Vilka olika kundsegment har du? Vilket livstidsvärde har olika kategorier av kunder? Vilka produkter kommer kunderna att köpa nästa gång? Med hjälp av maskininlärning hjälper data science plattformen Infobaleen företag att automatiskt …
Ökad relevans, lojalitet och försäljning med AI-driven analys för e-handel Read More »
Detta är ett gästinlägg från Martin Sandberg, CMO på Viseo. Att få sin hemsida att ranka högt på Google kan vara en utmaning om man man är ny eller helt enkelt haft fokus på andra delar av företaget tidigare. Sökmotoroptimering (SEO) är idag en mycket viktig byggsten när det kommer till marknadsföring för e-handlare. Om din …
In our guide, we have compiled everything you need to know about Marketing Automation. We explain the concept, why it benefits your company and how you successfully automate communication throughout the customer journey. This is Marketing Automation What is Marketing Automation tools and what are they used for? Marketing Automation is a pre-programmed process that …
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