Month: April 2021

triggerbee

The welcome email – one of the most important emails you can send

This is a guest post by Niclas Sjölander, Marketing Assistant at Triggerbee. There is only one channel used by ALL your customers. (No, it’s not facebook, linkedin, or instagram …) With over 4 billion users, it’s not only larger than all social networks, but it also has a higher conversion rate. What channel are we …

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Marketing Automation for B2C and B2B content inspiration

Marketing Automation is an incredibly powerful way to engage customers through, but also has a reputation for being expensive and clumsy as well as challenging to manage and implement. However, times have changed and market automation has now become much easier for companies to implement. In this post, we examine how B2C and B2B companies …

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This is how you catch the attention of Millennials and Generation Z.

Many marketers tend to mix Millennials and Generation Z in the same marketing compote. This is a big miss. It’s important that companies have different strategies and tactics when it comes to marketing to the different generational groups. Gen Z’s buying behavior differs markedly from Millennials. Both generations have embraced technology and are familiar with …

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AI-driven personalization for e-commerce

Avoid manual work in complicated data analysis programs. With our smart digital communication platform and Infobaleen’s AI-driven analytics technology, you can automatically deliver hyper-personalized customer offers throughout the customer journey – through the exact right channel. Discover the possibilities with AI-driven personalization and how you can use our integration to build customer loyalty and increase …

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AI-analys e-handel Infobaleen och Rule

Ökad relevans, lojalitet och försäljning med AI-driven analys för e-handel

Bättre resultat och mindre arbete med AI-driven analys I dina kunders transaktioner finns många av svaren på frågorna om dem och deras beteenden: Vilka olika kundsegment har du? Vilket livstidsvärde har olika kategorier av kunder? Vilka produkter kommer kunderna att köpa nästa gång? Med hjälp av maskininlärning hjälper data science plattformen Infobaleen företag att automatiskt …

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What is Marketing Automation?

In our guide, we have compiled everything you need to know about Marketing Automation. We explain the concept, why it benefits your company and how you successfully automate communication throughout the customer journey. This is Marketing Automation What is Marketing Automation tools and what are they used for? Marketing Automation is a pre-programmed process that …

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