This company is a certified sender
This mailing is from a company who is a certified sender! This means that you, as the recipient, can feel safe. The email you received was sent with Rule, a platform trusted by more than 3,700 brands worldwide to stay in touch with their customers and subscribers.
Rule stores your data GDPR-safely within the EU
ISO/IEC 27001
Data centers and infrastructure certified to ISO/IEC 27001
BSI C5
Infrastructure attested against the German BSI C5 criteria
AWS European Sovereign Cloud
Region Germany. Operated by personnel within the EU.
Data stored in the EU
Customer data is stored in Germany, within the EU
Rule is built on AWS European Sovereign Cloud. AWS is responsible for physical security, data storage in Germany, and the ISO/IEC 27001 certification and BSI C5 attestation of the underlying infrastructure. Rule is responsible for the security of the platform itself: encryption, permissions and access controls that ensure we comply with GDPR.
What does the certification mean?
How Rule keeps email safe
In line with GDPR
All mailings are sent in accordance with GDPR, and no data is shared.
Unsubscribe whenever you want
You have the right to unsubscribe and be blocked immediately and permanently.
Anti-spam policy
Your sender follows our anti-spam policy.
Certified mail servers
All mailings are sent from certified mail servers.
High deliverability
This mailing was sent with high deliverability.
Quality-assured template
The mailing is created with a template built by Rule. It is quality-assured and responsive in the most common email clients.
Who are Rule?
The platform behind emails from brands you love
Rule is a Swedish platform for email, SMS and RCS. When you get a newsletter from your favorite store, a reminder about your shopping cart or a member offer on your phone, Rule is often what makes it possible.
We help companies send the right message to the right person, and we do it with security first. That is why we mark mailings that follow our rules with Certified by Rule.
Become a Ruler you join - just like 3700+ other satisfied customers worldwide.
Security at Rule
Why a certified sender is a safer choice
Scam emails can be hard to spot. With the help of AI, fraudsters can write convincing texts and imitate the look of well-known companies.
A sender certified by Rule has committed to following clear rules. For you as a recipient, this means it should always be clear who is sending the email, why you are receiving it and how to easily unsubscribe.
An agreement with every sender
All customers sign a data processing agreement and accept our anti-spam policy before they can send.
We act against misuse
Senders who break the rules are shut down, and every report from a recipient is investigated.
Your data stays in Europe
Rule runs on AWS European Sovereign Cloud in Germany, a cloud that is fully separate from other AWS regions and operated by personnel within the EU.
Read more about our infrastructure
Want to get through too?
Emails that spark interest. Relationships that bring more people back.
A mailing caught your interest and brought you here. Want to spark the same curiosity in your recipients? Rule makes it easy to send relevant emails, SMS and RCS that engage, build relationships and help your business grow.
Bring customers back
Create communication that feels relevant. With personal emails, SMS and automated flows, you stay in touch, strengthen the relationship and give customers more reasons to choose you again.
How to build stronger customer relationshipsNewsletters that sell
Pull products straight from your site and send great-looking mailings in minutes, without writing a line of code.
Create your first newsletterShow up where customers actually look
SMS is almost always read. With RCS you also get images, carousels and buy buttons right in the phone’s inbox.
Discover SMS and RCSSell while you sleep
Automated flows remind customers about abandoned carts, tell them when items are back in stock and win back customers who stopped buying.
See all automationsGet started in minutes
Free to try · Personalized support via email and phone · Unlimited sends on all paid plans
Why choose Rule
Why companies switch to Rule
- GDPR first. Security always comes first with us.
- Personalized support. Real people, always via email and phone.
- Unlimited sends on all paid plans.
- Pricing built for growth. You pay for what you need.
- For every industry. From e-commerce to associations and events.
- Integrations with the systems you already use.
Do you also want to send certified emails?
All emails sent via Rule marked “Certified by Rule” are certified in accordance with our standards and GDPR. Do you also want to send certified mailings to your customers and subscribers? Try Rule for free and discover the benefits of personalized communication via a certified digital communication platform. What are you waiting for? Get started today!
Frequently asked questions
What is Rule?
Rule is a Swedish platform used by more than 3,700 brands worldwide to send newsletters, SMS and RCS to their customers and subscribers.
Why did I get this email?
The sender has your email address, usually because you are a member of their customer club or subscribe to their newsletter. Rule sends the mailing on their behalf.
How do I unsubscribe?
Click the unsubscribe link at the bottom of the email. You are blocked immediately and will receive no more mailings from the sender in that channel.
Can I use Rule too?
Yes. Rule suits everyone from small shops and associations to large online retailers. You can start a free account and try it right away.