back in stock
Automated Back in stock notifications - Smart reminders that increase conversion
Retailers lose approximately 590 billion SEK in revenue each year due to the fact that goods are not in stock. Smart “back in stock” alerts allow you to recover lost revenue, increase conversion rates and eventually increase sales. When a customer has proceeded all the way to checkout, just to find out that the product is out of stock, it leads to disappointment.
It’s therefore a good idea to send a smart reminder when the item is back. Either mail the customer when the product is back in stock, or make sure to offer similar products. All to make sure the purchase is not lost!
What's back in stock?
A back in stock notification is a smart automated reminder that attracts purchases. If a customer tries to buy a product that is not in stock you can when the item is back in stock, remind the customer of the product. The notification can also be used to offer similar products in stock at the moment.
Triggered automail through Rule
The notification is an automail triggered when the customer tried to buy an item that is not in stock. Once the product is back in stock, the customer receives an automatic mail with a call for action, making it easy to return to the page and complete the purchase.
The customer will expect the mail, which means that the opening frequency is very high. It is also very likely that the customer returns to the webshop to complete the purchase due to the shown interest of the product.
Some advice on sending back in stock mail
- Request the customer’s email address
Ask for the customer’s email address when trying to make a purchase for an item that is not in stock. Because the customer probably wants the product, it is very common for the customer to enter an email address.
- Offer similar products
Send an email with similar products. If you are able to automate similar products, this can be very effective. Offer the same product in a different color, size, or edition, or a similar product.
Send mail to the customer
Send mail to the customer as soon as the product is back in stock. Attach a clear link back to the webshop with “call to action” so that the customer can resume the purchase with the same.