fbpx

GDPR e-commerce – tips for those who want to start a webshop

Some time has now passed since the GDPR was enforced within the EU, but it can still feel challenging to keep track of all the rules that have been added. There is a lot of information regarding the GDPR available on the internet, but quite a bit about how you as a company should think about the GDPR when you start an e-commerce business. Today’s consumers demand high availability on the internet. Therefore companies should make sure to be online to increase both their conversion rate and their sales opportunities. Running e-commerce also means that you will handle personal data, and then it is essential that you do it the right way. In this post, you will learn more about GDPR with e-commerce in focus to understand what requirements are placed on you as an entrepreneur.

GDPR e-trade within the EU

The legislation must be followed by all entrepreneurs who operate e-commerce within the EU or process customer data within the EU. This also means that if you sell goods to a customer base within the EU or your website has visitors from the EU, and you must maintain GDPR guidelines and handle personal data legally and correctly. This is important to know and keep track of before you start up your e-commerce. It is also worth mentioning that the GDPR for e-commerce does not only apply to the webshop in particular but the GDPR must be handled correctly within the entire organization.

GDPR e-handel, e handel, gdpr

Does GDPR place the exact requirements on physical stores and e-tailers?

The GDPR imposes the exact requirements on physical stores and e-merchants. According to the GDPR, all companies that process personal data must have transparent processes for protecting the data of their customers and employees. With that said, e-retailers must fulfill and follow the requirements set by GDPR in the same way as physical stores. Mainly if, for example, you use external services and do not manage the processing of the customers’ data yourself. It could, for example, be a collaboration partner who handles the data for you. Then it is also essential to have clear procedures for checking these services before you hire them to work with your business.

What is personal data according to the GDPR?

When you hear the word “personal data,” you usually think of the obvious information about a person l such as full name and social security number. But there is significantly more data than what is defined as personal data. The fact is that personal data is any information that can be linked to a private person.

Examples of other personal data are:

  • Where you live
  • Phone number
  • Location information
  • Pictures
  • Bank details

If you want to understand better how GDPR works in practice and how you best manage customer privacy, we have a whole post here about GDPR personal data.

GDPR e-handel, e handel, gdpr

GDPR on your e-commerce and along the customer journey

Selling products via e-commerce means customers’ data will be processed through several steps in their buying journey. They will be processed during the actual purchase and in case of possible returns and complaints. It is important to remember that each step in the customer journey must be recorded individually and handled correctly. Therefore, as an e-merchant, you should ensure clear procedures for purchases, returns, complaints, and exchanges, i.e., all steps in the purchase process that include handling personal data.

GDPR is for everyone's benefit

We hope that this post has helped you increase your understanding of what is expected of you as an e-retailer and general information about GDPR for businesses. The most important thing is that you ensure a straightforward process regarding how you process personal data through all steps in the customer journey. We know that GDPR can be perceived as complicated, and there is a lot to keep track of, but remember that GDPR is for your and the customer’s benefit.

If you want to delve even more into GDPR, we have more posts on our blog where you can learn more about GDPR.

Share this article

Drive engagement and growth through smart communication

BF 2

Successful email marketing during Black Friday

For retailers, Black Friday is one of, if not the biggest sales event of the year. There is a possibility to compensate for lost revenue ...
Read More
sms

Effective ways to increase summer sales using SMS

Encourage repeat purchases using SMS By using SMS sending and the full potential of mobile marketing, you can reach more customers, increase conversion and encourage ...
Read More
SMS i Journey Builder

Take your communication to the next level with SMS in Journey Builder.

Do you want to elevate digital marketing and take the customer experience to the next level? Do it with SMS in the journey builder! Did ...
Read More

Explore Rule Free, without even having to register a debit card.

Discover how you, with the help of Rule and smart communication, can drive growth through increased engagement. 

 

  • Pre-made templates and free emails
  • Try our features in your own pace
  • No lock-in period or hidden extra fees

Get a personal demo of Rule

Discover how you can increase digital engagement and growth in a personal demo of our platform.