This year’s Christmas gift – Digital gift cards

In an era where everything is being digitized, we want to highlight digital gift cards – the most appreciated mailings of them all! Did you know that gift card holders shop on average for about 40% more than the value of the gift card at redemption? It also turns out that a large proportion of those who receive gift cards become new, remaining customers. This means that with the help of digital gift cards, you can both expand your customer base and increase your sales significantly! The customer is satisfied, you are satisfied. Now that’s a win-win!

Why digital gift cards?

People love gift cards and gifts, that’s a fact. And buying gifts and Christmas presents online instead of in store is both better, cheaper and smoother. It is also worth mentioning that people in general are actually happy to both receive gift cards, but also to send gift cards online to friends and family. So in addition to being a positive and expectant experience for both parties, gift cards also serve as an excellent conversion tool that lets your current customers present your business to loved ones. This way, you can expand your customer base, while increasing revenue.

How does a digital gift card work

A digital gift card works in exactly the same way as a physical one. What separates a physical and a digital gift card is that a digital gift card usually consists of a kind of code, either a number / letter combination or a QR code. When you buy a gift card online from a company, the buyer receives this code in an email or text message. After that, the buyer can either send away his purchased gift card via SMS as an SMS gift card or as an email to the recipient. Perfect present or Christmas gift for a customer or friend that can be purchased digitally.

Digital gift cards to customers

All companies, regardless of industry, can benefit from selling digital gift cards in their shop. The main advantage is the freedom and choice that comes with digital gift cards. Gifts and Christmas presents for customers and employees can be tricky, but a gift card can never go wrong. Another advantage of digital Christmas gifts is that those who receive the gift card can shop whenever they want, regardless of time or place. Therefore, it is great to give a digital gift card as a Christmas present to your customers, as you give the customer the freedom to buy what they want from your range.

This is how IDEAL OF SWEDEN works with digital gift cards

Our successful customer IDEAL OF SWEDEN wanted to get started with digital gift cards via Rule. They saw a great opportunity to, via digital gift cards, be able to offer their customers to buy the “ideal gift” to a close friend. A digital gift card is set up as an automation in Rules Marketing Automation tool. Once you have set up the automation, it is then a process that takes care of itself. IDEAL OF SWEDEN has realized the value and benefits below, of having gift cards available on the website and digitizing and automating this process. Sign up for the IDEAL OF SWEDEN newsletter so you don’t miss any news.

digital gift card

Hard to find Christmas gifts for customers? Not anymore.

Christmas gifts for customers can be tricky, especially if you are a large company. Mainly for the simple reason that you don’t know what people like. You want a Christmas gift for customers to be something personal, but it can be difficult to know what each individual customer thinks. This is exactly where gift cards come into the picture, something that is very popular for companies to give as Christmas presents to employees and customers.

Digital gifts are also among the most flexible you can give someone. In times like these, it is extremely easy to be able to give a Christmas present digitally without having to be seen physically, for example a gift card from IDEAL OF SWEDEN. In addition, most digital gift cards can be sent as a gift via text message. Your Christmas present will definitely be appreciated, because it gives your customer the opportunity to buy something he likes. Or why not give a free gift card as a Christmas present to a customer from your own company? Christmas presents are an important gesture, to make a customer become loyal and feel appreciated.

The benefits of digital gift cards

A digital gift card works just like a traditional gift card, which can be bought in a physical store. The buyer purchases the gift card from your store and then decides the amount it will be loaded with. The digital gift card comes with a value code that you can easily redeem the gift card with and shop for in both physical and e-commerce stores. However, the benefits of a digital gift card are significantly more than with the physical ones and below we have listed them:


The buyer can purchase the gift card directly via your website and have it delivered to anyone, at any time. A digital gift card is a perfect gift for a close friend, but also one of the most appreciated Christmas gifts for companies to give as Christmas gifts to customers and employees. If you have loved ones, employees or customers who are in another place, it is super efficient to send a gift to them as well. It is thus an incredibly simplified process where the customer administers the actual purchase and delivery of gift cards himself, while the system in Rule keeps a close eye on the numbers for you.

Personal connection

With the flexibility, digital gift cards will be able to add more value to the customer’s purchase. In Rule, we create templates for the gift card’s design and appearance. To make extra fun gift cards, you can add a fun gif that exudes the company’s identity or ask our support for help to temporarily create, for example, a holiday-related gift card template or change the language of the template to, for example, Swedish. This creates a brand awareness in the customer and a strong personal connection to your particular company. Only the imagination can put a stop to how you want your template for gift cards to look like, try Rule for free for 30 days to explore more creative features.

Safe and accessible

A gift card that is digital is always available and with you, digitally in the mobile. In addition, a digital gift card is valid everywhere,  both online and in physical stores if they exist, depending on which company it was purchased from. Another security is also that a digital gift card doesn’t disappear by mistake and is also very difficult to copy or misuse.


When you create digital gift cards, you as a company choose what your gift cards should look like, what text should be in the gift card and how you want to deliver it to the customer. Your customers, in turn, freely choose what they want to buy, when and to whom it is to be delivered to, via which delivery method. The rest of the process is handled by the automated system in Rule. You have all the prerequisites to create a unique digital Christmas gift, in our user-friendly platform.

Expand your customer base

As a customer receives a gift card from you, you get a chance to give the gift card recipient a reason to stay with you as a customer and want to be part of your database. Many of the gift card recipients are completely new customers, with whom you now have the opportunity to make contact with. All data collected from the recipients of the gift cards is registered and then stored in Rule via your e-commerce platform.

Total control over sales

One of the main advantages for you as a trader is that all statistics are registered automatically in the Rules system and you thus get total control over sales. You can see statistics on exactly how many gift cards were sold, to what value and to what specific target groups.

digital gift card

Save money - and on the environment

Finally, we must not forget the perhaps most important and most positive aspect of digital gift cards. It is, of course, about the environment. Understand the amount of plastic and paper your business can save by digitizing your marketing and, in this case, gift cards. Not to mention the incredible costs you save on not having to pay for materials, prints and prints etc. It’s a simple and cost-effective way to make your company be perceived as innovative and environmentally conscious.

Digital gift cards - this year's Christmas present for loved ones

Based on the above-mentioned benefits that come with digital gift cards, IDEAL OF SWEDEN has now made it even easier for their customers to get the ideal digital gift in their e-commerce store. At the same time, they themselves have increased their conversion, customer base and sales. If a customer buys a gift card from your company to a close friend, it shows that the buyer has a strong trust in your brand and invites loved ones to experience it for themselves. With that said, now make sure you have digital gift cards, this year’s Christmas gift, available and ready for your customers to partake of on your e-commerce platform. Cuz who would n’t be happy to receive a gift card at their favorite store as a Christmas present?

Do you want to get started and create digital gift cards via Rule? Don’t hesitate to contact us. Don’t yet have a Rule account and want to get started with digital communication? Explore Rule for free for 30 days.

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