GDPR in brief
- Information collection – it is essential that you state what information you collect about your customers.
- Information use – how you will use the customer’s data and who will access the data.
- Protection for e-commerce – describe how to protect customers’ financial information.
- Third-party information must be clearly stated that you will not resell your customers’ personal information.
- Deregistration methods must clearly state how the customer can unregister from, for example, your mailings.
- Consent – inform about their rights to be able to influence the handling of their data and that they have the opportunity to delete and change these whenever they want.
What are cookies, and how do they relate to GDPR?
Cookies that many Swedish websites write are, in short, small text files that are stored in your visitors’ browsers when they visit your website. The customer must actively consent to be tracked when the cookie box appears. Depending on what you as a company have specified that your visitors give consent to when they click on “Accept cookies,” you as a company then have the right to use the stored information that the customer provides.
Different types of information that cookies collect
Once a customer has given their consent to be tracked by cookies, a large amount of data and information about their customers can be collected, for example, about how they move on the website. You can also find out:
- Personal information such as name, e-mail address, and IP address is saved when a customer registers as a member or wants to participate in, e.g., newsletters.
- What type of browser is the customer using?
- The operating system on the user’s device.
- Website views – how many times the customer has visited your website.
How can you benefit from this information?
- Share related information about the service or products the customer has requested.
- Make your website more user-friendly by improving the design and layout of the pages based on how customers orient themselves.
- Make the website easier to navigate.
- Improve the understanding of what information on the website most benefits the visitor, especially those looking for specific goods or services.
- Monitor how people use the website and improve it accordingly.
- Send information about offers that may be of interest if the customer has consented to receive them.
If you have any further questions, you are most welcome to contact us, and we will help you.