Rule and Centra integration

Rule plattform

Integrate your Centra store with Rule and follow the customer through all the steps of the buying cycle

Centra is a powerful and scalable ecommerce platform. Centra offers a flexible B2C and B2B solution that is easily integrated with other tools and applications. When you integrate your Centra store with Rule, customer data, such as cart in progress or order completed data, is automatically synced between Centra and your Rule account. Our integration enables smart and strategic digital communication that allows you to follow the customer through all the steps of the buying cycle. Integrate Centra with Rule and set up a sustainable strategy to welcome, retain and attract lost customers.

Personalized communication

When you integrate your Centra store with Rule, you can utilize valuable data such as behavior, orders and engagement. The data allows you to personalize your communication and send targeted messages at the right time, to the right recipient, through email and text message. With the help of our user-friendly Marketing Automation platform together with your integrated data, you can with a few clicks create customer segments and adapt different sections of your communication.

Personalisering Rule

Utilize important order data

Take advantage of order data collected from the ecommerce site and customize your digital communication. When you integrate Centra with Rule, order data such as recent purchases, which product categories the customer has shown interest in and engagement data, is sent from your Centra store to your Rule account. With the help of important data and valuable customer insights, you can segment and personalize offers and recommendations. Utilize important order data and increase your ecommerce sales.

smarta utskick

Automations based on purchases

In Rule, you can create automations that are triggered on data from your Centra store. Send good looking order receipts and other transaction messages. Nurture and build deeper customer relationships by sending automatic follow-up emails based on previous purchases. Set up a Marketing Automation strategy to get a customer to a repeat customer, to a loyal brand ambassador.

Take advantage of the opportunities with our integration

Capture new subscribers and customer club members from your ecommerce and send them automatically to your Rule account. With our Rule and Centra integration, the process between your ecommerce platform and Rule account is automated, so you can easily increase the number of subscribers and customer club members. 

Bygg lojalitet med Marketing Automation

Through our advanced technology, you can take personalized communication one step further and hyper-personalize your messages. Hyper-personalization uses a more complex technology that takes into account data such as browsing and behavioral data to interpret the visitor’s intentions. This enables customized communication throughout the customer journey with your brand. Rule also reports back to your Centra store so that you can customize the messages on the site according to the activity shown in Rule.

Skapa målgrupper och segmentera

Increase your sales by combining your email communication with SMS. By including SMS in your marketing strategy, you reach the customer at exactly the right moment and with an opening rate of over 90%. With the help of a powerful SMS tool, we enable personalized SMS communication based on data retrieved from Centra. Maximize your digital marketing and create an interaction between email and SMS among your automated messages.

Send an automatic notification when a visitor has left items in their shopping cart. Cart Abandonment marketing is a powerful strategy that has shown high conversion and increased sales. When the visitor has come so far in the buying process that it has left behind valuable data, you can with the help of our Rule and Centra integration take advantage of it and easily encourage the implementation of purchases.

cart abandonment email

Allow visitors to monitor items and send a Back in Stock notification when an item is back in stock. When a visitor intends to make a purchase and discovers that the desired item is out of stock, there is only one thing that can turn the shopping experience around. When you integrate Centra with Rule, you can automatically inform the customer that it is now possible to go in and order. Our advanced technology keeps apart when a customer has several monitors at the same time and ensures that the back in stock data is 100% synchronized.

Back in stock email

När en kund har börjat förlora intresset och visar på mindre engagemang är det hög tid att försöka fånga kundens intresse igen. Genom vår Rule och Centra integration kan du samla värdefull data kring aktivitet, engagemang och kundbeteende. Denna data kan sedan användas till att skapa personaliserad och strategisk Win Back kommunikation, för att vinna tillbaka kundens intresse. Minska antalet förlorade kunder med hjälp av automatiserade Win Back meddelanden.

win back email Rule

Do you already have a Rule account that you want to integrate with your Centra store?

Drive engagement and growth through smart communication

Explore Rule free for 30 days, without even having to register a debit card.

Discover how you, with the help of Rule and smart communication, can drive growth through increased engagement. We’re here to help you get started!


  • Pre-made templates and free test emails
  • Try our features in your own pace
  • No lock-in period or hidden extra fees
  • Choose from our flexible subscriptions


Get a personal demo of Rule

Discover how you can increase digital engagement and growth in a personal demo of our platform.