What is the customer journey?
The customer journey is the process a customer goes through from first contact with a company or product until they
Category: digital communication
Reminder GDPR emails: How to follow the rules
More than half of all emails sent globally are some form of marketing. It’s thus a huge market that has
Google limits third-party cookies: How to benefit from first-party data
The latest news to shake up the industry is Chrome’s update to limit the use of third-party cookies. What does
Kickstart your success on TikTok: A complete guide to effective TikTok advertising
Welcome to the world of TikTok advertising! TikTok has quickly become one of the most influential digital marketing platforms, thanks
END OF AN ERA – We’re shutting down the classic Rule
Since its founding in 2007, Rule has grown into one of the Nordic region’s leading Martech companies, known for its
Master your analysis in a simple way – New statistics & analytics page
In our dynamic world of digital communication, it is crucial to be at the forefront of understanding your customers. How
Marketing Automation and Personalization: The Key to Marketing Success in 2024
New year, new opportunities! Marketing automation and personalization are two key concepts in today’s marketing world, and their importance is
Digital Marketing 2024: Trends to Embrace with Rule
With 2024 just around the corner, there are a host of exciting digital and email marketing trends that will shape
This was Rule 2023
IT’S A WRAP! And THEN we crossed the finish line for 2023, a really PANG year with both highs and
New DMARC rules from Google and Yahoo – What you need to know and how Rule helps you
February 2024 marks an important change in DMARC rules from two of the largest email providers, Google and Yahoo. These