Your newsletter program for smart mailings
Newsletters are the most cost-effective way to drive traffic to your website, while strengthening your brand. With our smart newsletter service, you can easily create, send and follow up your emails. With our user-friendly newsletter platform, you can customize the content of your newsletter to different customer segments and deliver just the right email marketing to the right recipients.
We have been helping companies succeed with their newsletters since 2007 and today have the sharpest newsletter service on the market. Rule is the obvious newsletter service for those who want to quickly increase both sales and conversion on your emails. Get started with marketing through our newsletter and email service today! Try our features to create great looking newsletters for free with our newsletter tool and get started using this tool to develop your digital marketing. Our tool is easy to use and can help you maximize your results. Try our service for free today and discover all the other benefits that exist!
Create great-looking newsletters with Rule
We offer the market’s simplest yet most powerful features and mailing programs, so you can easily send and create newsletters to customers and subscribers. In Rule, you can easily create stylish newsletters and communicate seamlessly with your customers and the market, thanks to our smart features. And you don’t need any other prior knowledge. Feel full creative freedom and put together a mailing in just a few minutes, using our handy drag and drop feature.
Segmentation for relevant communication
Use your data and segment it in Rule to create individualized emails and to make many people want to subscribe to your newsletters. For example, let gender, interest or other data points from previous buying behaviors control the type of email marketing from your company in the form of news or offers that each unique recipient receives in their newsletter. By effectively sending relevant newsletters, you can increase engagement and conversion rates for your business.
Create audiences and segment with Rule's newsletter service
To ensure that your customers receive relevant content, it’s important to use features like segmentation in your mailings. With our segmentation feature, you can easily create and manage multiple audiences to reach the right audience with personalized and relevant content in your mailings. Your recipient lists are also automatically updated in Rule when many people start subscribing to your newsletter, saving time and eliminating the need to create lists manually. By utilizing our powerful segmentation tool you can optimize your marketing but also increase the engagement of your company’s audience.
A secure delivery of your newsletters
Choosing a reputable provider for newsletter tools and emails is important if you want to see positive results on your emails. Something that we at Rule ensure is that your mailings to customers reach their inbox as planned. We take care of our mail servers and actively monitor them to counteract SPAM classification. Through secure servers and active monitoring, we ensure that your mailings achieve high deliverability when you send newsletters through us, which also leads to improved conversion and performance measurements for your email marketing. Of course, this also applies when many customers start subscribing to your newsletter. With Rule’s features, your business can grow unlimitedly and always rely on your email messages and news getting through. Get started today and enjoy the benefits of secure email delivery.
Follow up and AB test your newsletters
To know how your campaigns are performing and if you are on the right track with your email marketing, it is important that you follow up on your campaigns. In Rule you can use our feature for A/B testingto better understand your customer base and their behavior. By testing and creating newsletters of different variations, you can gain insight into what appeals to your customers most and what news or offers engage them most. Then you don’t have to guess any more. This can help you create more relevant and personalized content in your newsletters that is tailored to your customers’ preferences and needs.
Evaluate your newsletters in Google analytics
You can also easily follow up your sent campaigns in Google Analytics one of Rule’s many integrations. With Rule’s integration to GA, you can easily measure how your campaigns are performing and how your customers are engaging with the content of your newsletters. With our connection to Google Analytics, you’ll get insights about your subscribers that you can leverage to maximize email marketing, conversion, increase engagement, and improve other KPIs for success. It should also help you allocate your resources more effectively. Take advantage of all our analytics features and other integrations to create the best possible performance and email marketing.
Explore newsletter service for free
One of our latest news is Rule Free, which is a free version of our tool. Try creating newsletters, sending out and following up your mailings in Rule’s newsletter program for free. You get, among other things, free access to features such as ready-made templates, our smooth Campaign Editor and the number of free emails included is 1000 per month. You can also explore the possibilities of Rule completely free of charge at your leisure and discover the powerful results that email marketing brings. Use Rule’s Swedish service for email and see your customer base grow and how more people start subscribing to your newsletter completely free of charge, using our features. Discover how easy it is to get started with Rule’s features for free and maximize your digital marketing.
FAQs
What are the benefits of using newsletters?
Newsletters are just what the name suggests and there are many benefits. It is a digital letter with news, sent regularly with the aim of updating people on what is happening at your company, for example. Perhaps new products have been released, or exciting things have happened at company level that might be of interest to the people on your mailing list. The purpose of sending out newsletters is to communicate different types of news, which a specific target group in the market might consider to be of value to them.
An obvious benefit of working with email is, of course, that it opens people's eyes to your business and brand. This awareness, if that you exist and what what you do, is crucial in getting people to choose your products or services over those of your competitors. The newsletter can be a very important part of the story of your business and an effective tool to build and secure relationships with your target audience.
There is no doubt that newsletters exist as a strong marketing strategy for those who want to keep customers engaged out there in the market. By sending out regular newsletters, there are more great opportunities to build loyalty and raise awareness of your business and its offerings.
Why use a newsletter tool?
Sending out newsletters is a cost-effective way to increase traffic to your website and strengthen your brand. With Rule's innovative newsletter tool, you can easily create, send and follow up on your emails. Our user-friendly platform allows you to customize the content of your newsletters based on different customer segments, to deliver exactly the right content to the right contacts.
Below we list some of the benefits of using Rule's newsletter program:
- Create, send and follow up your mailings. Monitoring your newsletters and using valuable insights is the best way to create a good newsletter strategy. By using our newsletter tool, as opposed to just sending a manual newsletter, our features allow you to see real-time statistics and easily connect Google Analytics directly to the system. With the help of clear statistics, you can improve your results of your email marketing and your promotion.
- Send great looking mailings using customized newsletter templates. We build customized newsletter templates based on the documentation you submit and your existing graphic profile. We have many years of experience in
create and manage responsive templates and ensure that your templates are displayed correctly in different email clients and devices. Send newsletters with Rule and use our ready-made templates.
- Capture content from your website. When you build a digital newsletter in Rule, you can drag and drop URL content from any website, directly into a block in your newsletter. With the help of our developed drag and drop feature, you can capture, for example, an entire product list on an e-commerce site, a page of news articles or an entire blog all at once and drop it directly into your newsletter. Perfect for those who want a common thread in your marketing, which we recommend everyone should have.
- Creating audiences and segmenting contacts is essential for good results in digital communication. In our handy tool for segmentation it is possible to create audiences, without other complicated external systems. With Rule's newsletter program
and segmentation tools, you can easily add specific audiences as recipients for specific sections
and send newsletters to specific groups.
- A/B testing of newsletters and emails is a great way to improve the response to your mailings and increase both conversion and CTR. With Rule's A/B testing tools for To send newsletters, you can easily see what content of your mailings interests your users the most and thus maximize the performance of your newsletters.
How to make a good newsletter mailing?
Take advantage of Rule's features and services to create the best possible conditions for sending newsletters. To create a really good newsletter, there are some guidelines you can start from. With these, you can increase the chances of both increased conversion, trust and sales. Below we have listed some things that are important to consider when creating a newsletter.
- Have a clear sender when you send the email - it builds trust and creates a connection with your contacts.
- Share valuable tips - it strengthens and builds customer relationships and creates a meaningful dialog with your contacts.
- Include an offer - this gives the customer the opportunity to act and increases engagement with your contacts.
- Make sure there are CTA buttons with a call to action - it captures the reader's interest and encourages your contacts to take action
even to visit your e-commerce or various landing pages.
- Break off with visuals - they both break up the text and reinforce the message.
- Include links in your mailing to different landing pages and promote other channels such as social media, to increase conversions.
Make sure you also include contact details - this will make it easier for the recipient to ask questions and for your contacts to get in touch with you.
Use responsive templates - One tip is to take advantage of our ready-made templates, in our template library there are some more templates to choose from.
To make your mailing work as well as possible, in as many email clients and devices as possible, it is important that your templates are responsive. Read our design tips for newsletter templates for more tips on how to make the most of your templates.
How does Rule work in relation to the GDPR?
We want you to feel safe using our platform and know that we take data protection and privacy seriously. By being a Swedish service that is fully GDPR compliant, we assure you that your data is always handled in a safe and responsible manner. It also means that all customer data stored in our platform is secure and protected according to current data protection legislation. As a Rule customer, you can rest assured that all your customer information is secure and collected in one platform.
Does Rule have support in Swedish?
Yes, you can. Our support is available in Swedish. The support service is available between 08-17 Monday to Friday, where you can get support help. When you need support during unmanned hours, we also have a knowledge bank in Swedish with collected help articles for all our functions.
What is a newsletter?
A newsletter is a type of communication channel that is usually done via email marketing. A newsletter can include different types of content, such as text articles, images, videos and links to more detailed information. A prerequisite for sending a newsletter is that the recipients of the newsletter have chosen to subscribe to it, meaning that they are interested in receiving regular information from the sender.
Newsletters are a common tool in marketing as they allow direct communication with a specific audience and help build and maintain relationships with customers and other stakeholders, while serving as an effective marketing and branding tool.
What is the purpose of newsletters?
A newsletter can be used by all industries and types of organizations to communicate both externally and internally. It is an effective way to communicate, promote products/services, and strengthen relationships with customers or employees. A newsletter serves as a tool to keep the target audience informed, increase engagement, and drive traffic to websites. Newsletters also enable knowledge sharing, feedback collection and market research. So the purpose of newsletters ranges from building loyalty to increasing sales, making newsletters an important part of digital marketing and communication.