Rule and Yotpo integration

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Integrate Rule with your Yotpo store and engage your customers with Loyalty & Referrals program

Yotpo Loyalty & Referrals keeps track of your customer’s purchases and loyalty events, and allows your customers to redeem their points to make more purchases in your store. You can also set up customer loyalty tiers and a wide range of reward types to help create long-term relationships with your brand. Rule’s integration with Yotpo allows you to customize your Yotpo emails with data and triggers from 20 unique events, ranging from product referrals, coupon redemptions, birthdays, VIP tiers, and much more! The integration just takes a few clicks to install, and best of all, it’s free to use.  

Customized communication

The integration between Yotpo and Rule helps you personalize your communication and create specific Referral campaigns for specific segments. One such example might be that you see a demand for a specific product, such as red shirts, by a specific target group. Then you can set up targeted Referral campaigns that reach this particular clientele. With Referral Marketing via Yotpo, you can also offer your best customers a discount code in exchange for a personal recommendation. This both leads to you creating brand awareness and increases sales.

Bygg lojalitet med Marketing Automation

Word of mouth

Referral Marketing is about getting your loyal customers to recommend your product or service to relatives, which in many cases leads to a first purchase. This phenomenon is called word-of-mouth and is one of the most powerful forms of marketing. We simply trust our friends more than we trust ads, paid expert opinions and similar media. It’s also a fact that customers who recommend a product to a close relative, develop a stronger loyalty to that brand. When you integrate Rule with Yotpo, you can build loyalty by creating customized emails for both ambassadors and new customers. 

marknadsför produkter

With Rules Marketing Automation tool, you can pre-program targeted communication based on data in your account. Rule receives events on your customers activity from your Yotpo store that contain valuable data points. You can then share this information with your customers, for example you can:


  • Notify your customers when they have earned points and been upgraded to a new loyalty level in your store
  • Tell someone when they have been recruited to your store by one of your customers
  • Congratulate the customer on their birthday by giving it points for a coupon from your loyalty program

Take advantage of the opportunities with our integration

Capture new subscribers and customer club members from your e-commerce and send them automatically to your Rule account. With our Rule and Yotpo integration, the process between your e-commerce platform and your Rule account is automated, so you can easily increase the number of subscribers and customer club members. After that, these members can begin to enjoy the benefits of your loyalty program, which will lead to long-term relationships and increased customer loyalty.

Bygg lojalitet med Marketing Automation

To achieve successful Referral Marketing, you need to be able to identify your best customers. In Rule, you can set up tags and filters, which easily segment your customer base and make it easier for you when you want to target communication to a specific target group. The integration between Rule and Yotpo allows you to quickly and easily direct your communication correctly, based on who are sorted as ambassadors and those who are the friends to be recruited. The most important thing between ambassadors and friends is that the communication is perceived to come from a friend.

individanpassat innehåll

Once a customer has just redeemed a coupon generated from your loyalty program, you can reward the customer for making a purchase. By rewarding the customer and encouraging another advantageous purchase, you prevent the customer from losing interest. When you integrate Rule and Yotpo, you can, based on customer data, adapt your messages in your strategic Win back communication and thus get more loyal, returning customers.

win back email Rule

Drive engagement and growth through smart communication

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Discover how you, with the help of Rule and smart communication, can drive growth through increased engagement. 


  • Pre-made templates and free emails
  • Try our features in your own pace
  • No lock-in period or hidden extra fees

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