Lupper and Rule integration
Through the integration between Rule and Lupper, customer data is collected and linked together from site e-commerce advertising and communication channels as well as other systems that are part of the customer journey, which provides a common basis for more accurate mailings. When Rule gets a complete customer picture through Lupper, mailings and automations can be controlled by behaviors, completely automatically. The integration is up and running in minutes and Lupper starts delivering value in Rule right from the start. Communication can be controlled more precisely and that the right recipient is reached at the right time without manual analysis work.
About Lupper
Lupper is a customer data platform developed by Unseald that brings together all data points from website, e-commerce, communication systems, advertising systems and Rule in one place. The platform provides a complete basis for understanding how users move towards a purchase and what drives the results in marketing. < Lupper builds automatic segments based on behaviors and transactions and keeps them updated continuously. It gives full control over which audiences are used, where they are activated and what message is sent. The segments can be used directly in Rule, which makes communication more relevant and provides better conversion without the need for own analyzes or external tools.
About Lupper and Rule integration
With Lupper connected to Rule, behaviors and interactions from both identified and anonymous users are analyzed. The platform creates automatic segments based on how users move towards a purchase, how engagement changes and what signals indicate that they are ready for conversion or upselling.
Examples of behaviors that are captured:
- when a user shows purchase intent
- when engagement drops and the risk of loss increases
- when the behavior indicates that the user is susceptible to upselling
- when a user starts a purchase journey but does not complete it
The segments are continuously updated and can be activated directly in email, SMS and RCS in Rule, which makes it possible to follow up at the right time and drive more purchases without manual steps.
When you integrate Lupper with Rule, you can:
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use automatic segments that update based on how users behave in real time
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intercept users who show signs of buying or dropping
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easily activate abandoned cart directly in Rule channels
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increase relevance and drive more purchases without manual analysis work
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utilize all customer data directly in Rule without having to build your own integrations or technical solutions
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easily take communication to the next level in minutes