A mailing with multiple variations, tailored to each recipient.
We are now launching “Variants” in Rule, a new feature that makes it easier to create more personalized and target-audience-specific communications. With Variants, you can create different versions of the same campaign and tailor the content to different segments, characteristics, and markets.
For example, this might involve tailoring your communication based on country, city, gender, customer segment, tags, or other characteristics in your customer data. If you have customers in multiple international markets, you can create different variations for, say, Sweden, Norway, and Germany, while managing everything within the same campaign. This makes it easier to scale up your communications without having to create separate campaigns for each target audience.
Personalized marketing that can grow with you
Variations can be used in both regular campaigns and in marketing automation, which provides more opportunities to create relevant customer journeys over time. You can also track how the different variants are performing in Rule Analytics.
Learn more about Variants in the Rules Help Center
This feature is equally well-suited for companies that communicate with a local target audience as it is for companies with customers in multiple markets. As the business grows, communication can grow with it, without the workflow becoming unnecessarily complicated.
A simple platform, great possibilities
It’s an important part of how we develop Rule. We want to keep the platform as simple and user-friendly as possible, while still offering a wide range of flexible options.
Whether you’re a small business that’s just started using personalized marketing or a larger company with multiple markets, target audiences, and complex customer journeys, Rule will help you grow.
With Varianter, it becomes easier to use the customer data you already have to create more relevant communications—in the right market and for the right target audience.
