RCS Live on the iPhone in Sweden

RCS on iPhone in Sweden – RCS is now live for iOS 27

RCS is finally available on the iPhone in Sweden! With iOS 27, iPhone users on Tele2 and Comviq can receive RCS messages, which means that businesses can now reach a significantly larger portion of their customers using RCS.

Previously, RCS in Sweden was limited to Android. Now the channel is also available to iPhone users, giving businesses even greater opportunities to use RCS for campaigns, promotions, and customer communication.

A Larger Target Audience for RCS

To receive RCS messages on an iPhone, the phone must be updated to iOS 27, and the carrier must support RCS. Once enabled, the recipient can receive more visual and interactive messages directly in the Messages app.

For companies that already use RCS in Rule, this means one thing above all else: more customers to reach.

Rule has had RCS integrated into its platform for a long time, and our customers have already had a chance to test its capabilities. During Black Friday 2025, for example, Refunder ran one of the largest RCS campaigns of the period. Learn more about Refunders’ Black Friday promotion here.

With RCS in Rule, you can create campaigns, set up automations, and track results. For recipients who cannot yet receive RCS messages, a fallback SMS is automatically generated.

RCS is now becoming even more relevant

RCS is already available in several European markets for both Android and iPhone. For companies with an international customer base, this means they can reach even more customers using the same type of interactive communication.

We look forward to seeing what our customers will create with the new possibilities that open up now that RCS is available to Swedish iPhone users as well.

Would you like to learn more about RCS in Rule? Learn more about RCS in Rule →

Share this article

Drive engagement and growth through smart communication

API vs SDK vs MCP

API vs SDK vs MCP: What’s the Difference, and Why It Matters for Marketers

If you’ve spent any time around software in the last year, you’ve probably seen three acronyms thrown around interchangeably: API, SDK, and MCP. They’re related, ...
Read More

Successful email marketing during Black Friday

For retailers, Black Friday is one of, if not the biggest sales event of the year. There is a possibility to compensate for lost revenue ...
Read More

The Ultimate Guide to Halloween Email Marketing

If you’re looking for some inspiration for Halloween and your upcoming email marketing campaigns, you’ve come to the right place. In this guide, we’ll share ...
Read More

Explore Rule Free, without even having to register a debit card.

Discover how you, with the help of Rule and smart communication, can drive growth through increased engagement. 

  • Pre-made templates and free emails
  • Try our features in your own pace
  • No lock-in period or hidden extra fees

Get a personal demo of Rule

Discover how you can increase digital engagement and growth in a personal demo of our platform.