Day: April 23, 2021

Marketing Automation for B2C and B2B content inspiration

Marketing Automation is an incredibly powerful way to engage customers through, but also has a reputation for being expensive and clumsy as well as challenging to manage and implement. However, times have changed and market automation has now become much easier for companies to implement. In this post, we examine how B2C and B2B companies …

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This is how you catch the attention of Millennials and Generation Z.

Many marketers tend to mix Millennials and Generation Z in the same marketing compote. This is a big miss. It’s important that companies have different strategies and tactics when it comes to marketing to the different generational groups. Gen Z’s buying behavior differs markedly from Millennials. Both generations have embraced technology and are familiar with …

This is how you catch the attention of Millennials and Generation Z. Read More »

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