Behöver jag vara teknisk för att komma igång?

Inte alls. Rule är byggt för att vara enkelt att använda. Du behöver ingen teknisk bakgrund och kommer snabbt igång med färdiga mallar, en drag and drop-editor och automatiserade flöden som anpassas efter din försäljningsprocess.

Kan Rule kopplas till de system vi redan använder?

Absolut! Rule integreras smidigt med de vanligaste CRM-, lead- och bokningssystemen i bilbranschen. När systemen pratar med varandra kan du trigga utskick och flöden automatiskt efter till exempel en provkörning, offertförfrågan eller servicebokning utan att exportera listor eller följa upp manuellt.

Varför ska jag använda flera kanaler som e-post, SMS och RCS?

För att kunder vill bli kontaktade på olika sätt. Med Rule kan du kombinera kanaler för en sömlös upplevelse. E-post för inspiration och erbjudanden, SMS för påminnelser och RCS för interaktiva meddelanden med bilder, knappar och direktkontakt. Det gör kommunikationen både snyggare och mer effektiv.

Hur hanterar Rule kunddata och GDPR?

Rule uppfyller alla krav enligt GDPR. Du har full kontroll över kunddata och kan enkelt styra samtycken, prenumerationsinställningar och radering. All information lagras säkert inom EU så både du och dina kunder kan känna er trygga.

Kan jag se hur mina utskick och flöden presterar?

Absolut. Rule visar tydlig statistik över öppningar, klick, bokningar och konverteringar. Du ser vilka kampanjer som skapar mest engagemang och kan snabbt justera för ännu bättre resultat i nästa kampanj.

Build strong relationships that lead to more car deals

What happens after and before a car deal is just as important as the purchase itself. With Rule, you can follow up, remind, and inspire customers in a way that feels natural, and build relationships that lead to more business over time.

Rated 4.8/5 on G2

Mailings that lead to engagement and build long-lasting relationships

Sending newsletters is not just about information. It’s a way to build relationships. With Rule’s automated flows, you create communications that feel personal, relevant and consistent.

1. build trust from the very first contact

For many customers, buying or leasing a car is a big decision. With the right communication, you show that you're in control and that you care. Follow up inquiries quickly with a personalized email, confirm test drives and share relevant recommendations on car models, financing or promotions.

2. Create confidence and guide the customer all the way

Customers want to feel they're in safe hands, whether they're buying, leasing or renting. Keep the conversation alive with test drive reminders, pre-delivery updates and tips on accessories, service and insurance. Share news about promotions and models in real time.

3. Turn the deal into a long-term relationship

The deal doesn't end when the customer has the car keys in hand. Follow up the purchase with a thank you email, offer service packages, tire hotels or, for example, preferential upgrades for the next leasing period. With smart automations, you keep the dialog alive, and increase the chance that the next car deal will also be yours.

Read Fordonsbolaget's success story

The automotive company faced a challenge similar to many other car dealerships. The majority of their leads come from platforms other than their own. With the Blocket feature developed by Rule, they now drive traffic to their own site, so they own the data.

“With the Blocket feature, we now drive traffic to our site so that we own the data ourselves. It allows us to “own” the customer, we can communicate with the customer and get around all the challenges with GDPR.”

Communication that sells - without feeling salesy

Today’s car buyers don’t decide in the hall, they decide long before. They compare models, read tests and look for someone they can trust. With Rule, you can be there throughout the decision journey with communication that feels personal and helpful rather than salesy. You give the customer the right information at the right time and build trust that lasts, even after the car has rolled out of the parking lot.

Keep the engine warm with customers

Many customers compare several options at once. With automated flows, you can follow up requests directly, thank them for the test drive and show them more suitable models. You keep your brand top of mind throughout the decision-making process – and increase the chance that the customer will choose you when it’s time to decide.

Create a safe shopping experience

With Rule, you can customize communication according to where the customer is in the buying journey, whether it’s a new contact, a warm lead or a returning customer. Through segmentation and automated flows, each person receives relevant information at the right time, making the whole experience more personal, clear and safe.

Communication makes the customer experience

A car buyer wants to feel seen, not hunted. With Rule, you can create mailings that inspire. For example, emails with comparisons, promotions or practical advice on ownership and financing.
When communication feels personal, every contact becomes part of the experience and not just an attempt to sell.

Meet the customer where they are, at every step of the journey

With Rule, you can combine channels so that each car buyer gets the right message at the right time, and the experience feels as smooth as the deal itself. Email is perfect for inspiration, SMS for reminders and RCS for more interactive communication with images, buttons and direct contact.

Connect Rule to your existing systems

Rule works with the tools you already use – like CRM, lead systems, booking tools and DMS. When the systems talk to each other, customer data is automatically updated, so you can trigger the right communication at the right time – for example, after a test drive, a quote request or before the next service.

Hear it from our customers

"We started working with Rule because we wanted to invest more in our automations, newsletters and SMS mailings and felt limited in the program we previously used. We were advised about Rule by people in the industry and felt that they matched the needs we had."

Dani Walther, E-commerce Manager, Ida Warg Beauty

"With Rule, we can create tailored communications that truly put the customer's needs first by ensuring our customers can take full advantage of what we have to offer. Guiding our customers to make informed choices about their health, wellbeing and fitness, not just from the outset but throughout their life journey, is at the heart of our partnership with Rule."

Peter Valenta, Digital Marketing, Svenskt kosttillskott

"With Rule, in addition to making centralized mailings, we also have the opportunity for each company in the chain to make their own mailings to their end customers. This means that the end customer never has to notice our set of contact lists."

Gabriele Bellner, Marketing Communications Officer, New Wave

Book a free demo!

Curious about what value Rule can create for you and your business? Book a free demo with us and we will guide you through the platform and all its features.

Discover how Rule and smart communication can help you create stronger engagement, improve attendee experiences and drive growth for your events.

Frequently asked questions and challenges in the car trade

Do I need to be technical to get started?

Not at all. Rule is built to be easy to use. You don't need a technical background and get up and running quickly with ready-made templates, a drag and drop editor, and automated flows that adapt to your sales process.

Can Rule be linked to the systems we already use?

Absolutely! Rule integrates seamlessly with the most common CRM, lead and booking systems in the automotive industry. When the systems talk to each other, you can trigger mailings and flows automatically after, for example, a test drive, quote request or service booking without exporting lists or following up manually.

Why should I use multiple channels such as email, SMS and RCS?

Because customers want to be contacted in different ways. With Rule, you can combine channels for a seamless experience. Email for inspiration and offers, SMS for reminders and RCS for interactive messages with images, buttons and direct contact. It makes communication both more beautiful and more effective.

How does Rule handle customer data and GDPR?

Rule meets all the requirements of the GDPR. You have full control over customer data and can easily control consents, subscription settings and deletion. All information is stored securely within the EU so both you and your customers can feel safe.

Can I see how my mailings and feeds are performing?

Absolutely. Rule shows you clear statistics on opens, clicks, bookings and conversions. You can see which campaigns are generating the most engagement and quickly adjust for even better results in the next campaign.

Rule for car dealers