Lupper and Rule integration
Through the integration between Rule and Lupper, customer data is collected and connected from the website, e-commerce, advertising and communication channels, as well as other systems included in the customer journey, providing a unified foundation for more accurate messaging. When Rule receives a complete customer picture through Lupper, communications and automations can be triggered by user behaviour—completely automatically. The integration is up and running in just a few minutes, and Lupper starts delivering value in Rule right away. Communication can be targeted more precisely, ensuring the right recipient is reached at the right moment without manual analysis.
Lupper is a customer data platform developed by Unseald that gathers all data points from the website, e-commerce, communication systems, advertising systems, and Rule in one place. The platform provides a complete foundation for understanding how users move toward a purchase and what drives results in marketing.
Lupper builds automatic segments based on behaviours and transactions and keeps them continuously updated. This gives full control over which audiences are used, where they are activated, and what message is delivered. The segments can be used directly in Rule, making communication more relevant and improving conversion—without the need for your own analyses or external tools.
With Lupper connected to Rule, behaviours and interactions from both identified and anonymous users are analysed. The platform creates automatic segments based on how users move toward a purchase, how engagement evolves, and which signals indicate that they are ready for conversion or upsell.
Examples of behaviours that are captured:
when a user shows purchase intent
when engagement drops and the risk of churn increases
when behaviour indicates the user is receptive to upselling
when a user begins a purchase journey but does not complete it
The segments are continuously updated and can be activated directly in email, SMS and RCS in Rule, making it possible to follow up at the right moment and drive more purchases without manual steps.
With Lupper in Rule you can:
use automated segments that update based on real-time user behaviour
capture users who show signs of purchasing or dropping off
easily activate abandoned cart directly in Rule’s channels
increase relevance and drive more sales without manual analysis
utilise all customer data directly in Rule without building your own integrations or technical solutions
easily take your communication to the next level within minutes
