Är det svårt att nå unga eller nya målgrupper med er kommunikation?

Många organisationer upplever samma sak. Med segmentering och anpassade flöden i Rule kan ni kommunicera på ett sätt som känns relevant även för yngre målgrupper – via kanaler de faktiskt använder, som SMS eller mobilanpassade mejl.

Har ni många engångsgivare, men svårt att få dem att bli månadsgivare?

Det är en vanlig utmaning. Med automatiserade givarresor kan ni tacka direkt, visa effekten av gåvan och stegvis uppmuntra till långsiktigt stöd.

Lägger ni mycket tid på manuell hantering av e-post och medlemslistor?

Det behöver inte vara så. Rule automatiserar både utskick och uppdatering av listor, så ni kan lägga mer tid på verksamheten istället för administration.

Saknar ni en tydlig strategi för hur gåvogivare ska följas upp över tid?

Med Rule kan ni bygga färdiga flöden för uppföljning – från första tack till påminnelser och storytelling – så att relationen alltid hålls levande.

Upplever ni att era utskick ibland blir otydliga eller inte känns relevanta?

Genom att segmentera målgrupperna kan ni skicka rätt budskap till rätt person. Då blir kommunikationen mer personlig och intressant, vilket stärker engagemanget.

Build strong relationships with your donors, members and volunteers

When people are greeted with relevant and personalized communication, engagement is built to last. With Rule, you can automate greetings, follow up on gifts, and stay in touch all year round – without requiring more administration.

Rated 4.8/5 on G2

Mailings that lead to engagement and build long-lasting relationships

Sending newsletters is not just about information. It’s a way to build relationships. With Rule’s automated flows, you create communications that feel personal, relevant and consistent.

1. the first important impression

Welcome new donors right away, acknowledge the gift and tell them what the support enables. A thoughtful first mailing to your donors both shows appreciation and builds a relationship right from the start.

2. Increase engagement

Share stories, results and concrete examples of how your efforts are making a difference. When donors understand the context and recognize themselves in the stories, both commitment and willingness to continue contributing grow.

3. Long-term relationships

With automated mailings, you can stay in touch all year round, say thank you on an ongoing basis, follow up on engagement and show the impact of your support. It builds trust, strengthens relationships and increases the chance of one-off donors becoming long-term supporters.

Read the Mayflower success story

Read about Majblomman who took the leap into digital fundraising with Rule and made newsletters a central channel. The result: record fundraising, 250,000+ donors reached and open rates well above industry average.

“With Rule, we’ve been able to engage both donors and volunteers in a whole new way – while achieving record fundraising levels.”

Rule saves time and makes marketing smoother

Rule is built to save you time and make marketing smoother. You don’t need advanced systems or lengthy training – it’s all intuitive, automated, and designed to help you provide a better guest experience with less work.

Easy to use

Rule is designed for organizations without large teams or technical expertise – you get started quickly and we help you along the way. You don’t need to be an expert, just get started.

Personalized communication

With smart automation, you can welcome new members, thank donors directly and follow up without manual handling, while strengthening trust in your brand and business.

Build relationships on an ongoing basis

If you only contact donors once a year to ask for a major gift, your chances of success are slim. Inform, acknowledge and thank on an ongoing basis and fully automated in Rule.

Segmented communication

All audiences are different and often have different behaviors. With Rule, you can customize messages according to the engagement, age or giving patterns of donors, members and volunteers. This way, communication feels more authentic and personalized.

Show the impact with concrete storytelling

Many one-time donors do not become monthly donors because they do not know what their support leads to. Through regular newsletters or automation feeds that tell you about real results (“Thanks to you, Sara got a safe place to live”), you build trust and a willingness to continue supporting.

Seamless integrations with your systems

Easily connect Rule with your existing tools, whether it is CRM, membership system or financial program. All data is collected in one place and updated automatically, eliminating duplication, manual lists and insecure files.

Connect Rule to your existing systems

Rule integrates seamlessly with your existing systems and tools, whether for CRM, membership systems or financial programs. All data is collected in one place and updated automatically.

Hear it from our customers

"We started working with Rule because we wanted to invest more in our automations, newsletters and SMS mailings and felt limited in the program we previously used. We were advised about Rule by people in the industry and felt that they matched the needs we had."

Dani Walther, E-commerce Manager, Ida Warg Beauty

"With Rule, we can create tailored communications that truly put the customer's needs first by ensuring our customers can take full advantage of what we have to offer. Guiding our customers to make informed choices about their health, wellbeing and fitness, not just from the outset but throughout their life journey, is at the heart of our partnership with Rule."

Peter Valenta, Digital Marketing, Svenskt kosttillskott

"With Rule, in addition to making centralized mailings, we also have the opportunity for each company in the chain to make their own mailings to their end customers. This means that the end customer never has to notice our set of contact lists."

Gabriele Bellner, Marketing Communications Officer, New Wave

Book a free demo!

Curious about what value Rule can create for you and your business? Book a free demo with us and we will guide you through the platform and all its features.

Discover how Rule and smart communication can help you create stronger engagement, improve attendee experiences and drive growth for your events.

Common issues and challenges in non-profit organizations & associations

Is it difficult to reach young or new audiences with your communication?

Many organizations experience the same thing. With segmentation and customized flows in Rule, you can communicate in a way that feels relevant even to younger audiences - through channels they actually use, like SMS or mobile-friendly emails.

Do you have a lot of one-off donors, but find it difficult to turn them into monthly donors?

It's a common challenge. With automated donor journeys, you can say thank you right away, show the impact of your gift and gradually encourage long-term support.

Do you spend a lot of time on manual handling of emails and membership lists?

It doesn't have to be that way. Rule automates both sending and updating lists, so you can spend more time on the business instead of administration.

Do you lack a clear strategy on how to follow up donors over time?

With Rule, you can build ready-made flows for follow-up - from first thanks to reminders and storytelling - so that the relationship is always kept alive.

Do you find that your mailings are sometimes unclear or do not feel relevant?

By segmenting your target audiences, you can send the right message to the right person. This makes communication more personal and interesting, which increases engagement.

Rule for non-profit organizations & associations