- Rule for media houses & subscription services
Increase subscriptions and build loyalty with automated communication in Rule
In a media landscape where competition for attention is fierce, good content is not enough. You also need to make sure the right person gets the right message, at the right moment. With Rule, you can automate the entire customer journey from onboarding to retention via email, SMS and RCS directly from one platform.
Rated 4.8/5 on G2
- The customer journey from start to finish
Reach the right readers in the right channel - every time
Boost your subscriptions and increase engagement without manual mailings. With Rule, you automate the entire customer journey from welcoming new subscribers with smart onboarding flows, engaging with personalized articles and offers during the subscription, to reactivating previous readers with targeted winback campaigns. All from one platform.
Before the conversion
During the subscription
After unsubscribing
- What you can do in Rule
From first click to loyal subscriber - create real-time relevance with Rule
Rule is built to save you time and make marketing and communication smoother. You don’t need advanced systems or lengthy training – it’s all intuitive, automated, and designed to help you provide a better guest experience with less work.
Create relevance
in real time
Subscribers expect fast, relevant and seamless communication. With Rule, you can automate the entire customer journey, from onboarding to reactivation, and create personalized flows via email, SMS, and RCS.
Automate the entire customer journey
Build smart onboarding flows that welcome new subscribers and reactivate old ones. Avoid manual mailings and let Rule take care of the entire journey from first click to renewed payment with your subscribers.
Segment on reading habits and engagement
Create audiences based on reading behavior, payment status or interest and increase the relevance of each mailing. With smart segmentation, you can also optimize messages and timing, increasing engagement and conversions.
Campaigns that convert
Drive loyalty and reduce churn easily and seamlessly with automated winback, retention and referral campaigns.
Communicating in multiple channels
Send emails, SMS and RCS from a single platform. With Rule, you get a single view of all communications in real time.
Measure, analyze and improve
Get clear insights into what drives engagement and conversion. Follow up on results, test new things and optimize your flows directly in Rule.
Connect Rule to your existing systems
Rule integrates seamlessly with your existing systems – all information is automatically updated and can be used directly in your communications. So you can focus on the reading experience, while Rule takes care of the rest.
Hear it from our customers
"We started working with Rule because we wanted to invest more in our automations, newsletters and SMS mailings and felt limited in the program we previously used. We were advised about Rule by people in the industry and felt that they matched the needs we had."
"With Rule, we can create tailored communications that truly put the customer's needs first by ensuring our customers can take full advantage of what we have to offer. Guiding our customers to make informed choices about their health, wellbeing and fitness, not just from the outset but throughout their life journey, is at the heart of our partnership with Rule."
"With Rule, in addition to making centralized mailings, we also have the opportunity for each company in the chain to make their own mailings to their end customers. This means that the end customer never has to notice our set of contact lists."
Book a free demo!
Curious about what value Rule can create for you and your business? Book a free demo with us and we will guide you through the platform and all its features.
Discover how Rule and smart communication can help you create stronger engagement, improve attendee experiences and drive growth for your events.
Frequently asked questions and challenges for media houses and subscription services
With Rule's automated onboarding flows and personalized offers, you as a media house and subscription service can effectively convert new users into paying subscribers quickly and efficiently.
With Rule, you can send personalized reminders, recommendations and exclusive offers that strengthen relationships, reduce churn and increase retention.
With Rule, you can segment readers based on reading habits, interests and payment status, making each mailing relevant and increasing engagement.
Automated winback campaigns with personalized content and offers allow previous subscribers to be easily reactivated.
Analyze subscriber behavior in real time and create smart segments for targeted, data-driven campaigns that improve conversion and retention. This is where our partners at Unseald can be of great help.