- Rule for concerts & events
Create memorable experiences with communication that hits the mark - before, during and after
Rule helps you manage the entire communication around your event – from ticket release and artist logistics to real-time updates and follow-up when the lights go out. Reach audiences, artists, crew and partners with the right information, at the right time – automatically, personally and stress-free.
Rated 4.8/5 on G2
- The customer journey from start to finish
Reach the right person at the right time before, during and after the event
Communication is crucial for a successful event – from the first invitation to the last feedback. With Rule, you handle everything on autopilot: welcome emails at ticket release, reminders and weather info before the event, real-time messages during the day and winback or pre-purchase afterwards.
1. before the event
2. During the event
3. After the event
- What you can do in Rule
An awesome show starts and ends with really good communication
All data collected
Rule easily connects to your existing systems so that all your data is automatically collected in one place.
Adapt based on insights
Get to know your audience. See who buys tickets early, comes with family, is a repeat guest or prefers VIP.
Segment smartly
Send the right message to the right person. Create audiences based on location, ticket type, interest or previous participation.
Email & SMS
One system - multiple channels
Combine email, SMS automations and external channels in Rule for smooth, accurate and timely marketing.
Follow up and improve
See what works for your audience. Follow up your communication and measure what creates the best engagement.
Connect Rule to your existing systems
Rule integrates seamlessly with ticket data, contact details and campaigns – all information is automatically updated and can be used directly in your communications. So you can focus on the experience, while Rule takes care of the rest.
Hear it from our customers
"We started working with Rule because we wanted to invest more in our automations, newsletters and SMS mailings and felt limited in the program we previously used. We were advised about Rule by people in the industry and felt that they matched the needs we had."
"With Rule, we can create tailored communications that truly put the customer's needs first by ensuring our customers can take full advantage of what we have to offer. Guiding our customers to make informed choices about their health, wellbeing and fitness, not just from the outset but throughout their life journey, is at the heart of our partnership with Rule."
"With Rule, in addition to making centralized mailings, we also have the opportunity for each company in the chain to make their own mailings to their end customers. This means that the end customer never has to notice our set of contact lists."
Book a free demo!
Curious about what value Rule can create for you and your business? Book a free demo with us and we will guide you through the platform and all its features.
Discover how Rule and smart communication can help you create stronger engagement, improve attendee experiences and drive growth for your events.
