ZCO makes global communication scalable and simple for Sandqvist
in Rule
- Who are the ZCOs?
ZCO Stockholm is a web agency that makes advanced e-commerce easier and more efficient by understanding their client’s business in depth and delivering customized, high-performance digital experiences without compromising on quality or method. Working closely with clients, they build scalable digital solutions that combine technology, design and user experience.
- ZCO Customer case
Global presence that challenged existing systems
Sandqvist needed to bring all of their digital communications, from newsletters and transactional mailings to campaign automations, into one system. As they built a new website for 44 local markets, it quickly became complex to manage content, links and automated flows effectively. Their previous systems were fragmented and difficult to scale globally, making it challenging for the marketing team to create a consistent and relevant customer experience.
"Our goal was to make global complexity easy to operate. With Rule, we built a structure where the same flows can be reused and automatically adapted per market and language, giving Sandqvist both higher relevance and lower workload."
Fredrik Strömberg, ZCO
- ZCO Customer case
Solutions that combine global reach with local precision
Web agency ZCO, which creates headless e-commerce solutions, took on the task of structuring, designing and moving Sandqvist’s entire digital communication to Rule, in connection with a total tech stack migration. The migration to Rule had a clear focus on making the complex simple and sustainable.
Through clever use of member fields, language switches and dynamic URLs in Rule, flows were created that work automatically for each market and language (44 markets and 4 languages). Order confirmations, welcome series and post-purchase flows now automatically adapt to country and language, eliminating the need for separate flows for each market and simplifying work significantly for Sandqvist.
"With Rule as a platform and ZCO as a partner, we have built a structure that can handle 44 markets and multiple languages without becoming cumbersome to operate. Content, links and flows adapt per member, so we can be relevant in each market and work much more efficiently in everyday life."
Isabelle van Rheinberg, Digital Optimization Manager, Sandqvist
- ZCO Customer case
Personalized feeds that engage customers worldwide
With ZCO‘s help, Sandqvist now has a scalable and efficient communication platform with Rule that enables seamless, personalized and automated communication across 44 markets. Advanced flows are managed centrally but experienced locally for each customer, saving time, reducing complexity and increasing the quality of communication.
Post-purchase communication is a clear example of this. Depending on the collection the customer has purchased, for example leather, tailored flows are triggered with relevant care guides, product recommendations and content that extends up to six months after purchase. The recipient can also choose the type of communication they want to receive, which strengthens the relationship and creates more engaged recipients. Sandqvist has a solution that combines global scalability with a high degree of personalization. ZCO has shown that advanced communication can be made scalable, flexible and simple in Rule.
Impressive figures 1 month after launch
+45%
Increase in Open Rate
+106 %
Increase in Click Rate
+92 %
Increase in Click to Purchase Rate
Above is an automation flow that ZCO built for Sandqvist with customizations to member fields and language switches in Rule.