- Rule for hotels and tourism
Create guest experiences that stay with them through targeted communication in Rule
Rated 4.8/5 on G2
- The customer journey from start to finish
Reach the right person at the right moment before, during, and after their visit
Communication is essential for a memorable guest experience — from the first booking to the journey home. With Rule, you can handle everything on autopilot: confirmations and welcome emails at the time of booking, reminders and travel information before the stay, personalized messages during the visit, and follow-ups or offers afterwards.
1. Before the visit – build and convey the right feeling
Create the right feeling early by sending a warm welcome message. Remind them about their booking/visit and highlight add-ons such as breakfast, spa services, or activities. You can also share practical information and tips tailored to the season, their interests, or their travel companions. These small details make guests feel seen even before their trip begins, and it’s important to start building the relationship well ahead of their arrival.
2. During the visit – provide service that feels personal
Send SMS messages with check-in times, opening hours, menus, or activities. Share recommendations on things to experience nearby, remind guests about booked treatments or table reservations, and keep them updated if anything changes. Provide real-time information that makes their stay smoother — for example, letting them know that today’s guided city tour has been moved due to weather, or that the spa has available drop-in slots.
3. After the visit – keep the relationship alive
End the stay with care — and start the next relationship. Thank your guest with a personal email and ask for feedback on their experience. Share inspiration and new offers that encourage them to return — maybe next weekend, next season, or for an upcoming event. Follow up with newsletters that remind them of the feeling of their stay and make it easy for them to book again.
- What you can do in Rule
Rule saves time and makes marketing smoother
Rule is built to save time and make marketing smoother. You don’t need any advanced systems or lengthy training — everything is intuitive, automated, and designed to help you give your guests a better experience with less work.
Create loyalty that lasts
Staying in touch only at the time of booking isn’t enough to build relationships. With Rule, you can follow the guest throughout the entire journey — from inspiration and confirmation to thank-you emails and the next invitation. That’s how repeat visits and loyalty grow, step by step.
A part of the experience
With automated emails and SMS, you can welcome guests, share tips, and thank them after their stay — all without manual work. The result is a personal experience that strengthens both your brand and your guest relationships.
Targeted messages
Families with children, business travelers, or weekend guests — everyone has different needs. With Rule, you can tailor content, offers, and timing based on audience, language, and season. More relevance means more bookings and happier guests.
Inspire the next trip
Guests want to feel they made the right choice — and be reminded of why. With newsletters and automated flows that showcase reviews, photos, and local tips, you can keep engagement alive and spark the desire to book again.
Smart automation
Use automated campaigns to fill last-minute cancellations, highlight seasonal offers, or promote add-ons during low periods. With Rule’s automations, everything happens in real time, allowing you to maximize occupancy without any extra work.
All data in one place
Easily connect Rule with your booking system or CRM. Guest data is updated automatically, giving you full control over your communication. This makes it easy to create personalized experiences that strengthen guest loyalty.
Connect Rule to your existing systems
Rule integrates seamlessly with booking data, guest profiles, and campaigns — all information is updated automatically and can be used directly in your communication. This allows you to focus on the guest experience while Rule takes care of the rest.
Hear it from our customers
“We started working with Rule because we wanted to invest more in our automations, newsletters, and SMS campaigns, and felt limited by the platform we previously used. We were recommended Rule by people in the industry and felt that it matched the needs we had.”
“With Rule, we can create tailored communication that truly puts the customer’s needs at the center by ensuring that our customers can fully benefit from what we offer. Guiding our customers to make informed choices about their health, wellbeing, and fitness — not just at the start, but throughout their entire life journey — is at the core of our collaboration with Rule.”
“With Rule, in addition to sending communications centrally, each company within the chain also has the ability to create and send its own messages to its end customers. This ensures that the end customer never notices our underlying setup of contact lists.”
Book a free demo!
Curious about the value Rule can create for you and your business? Book a free demo with us and we’ll guide you through the platform and all its features.
Discover how, with the help of Rule and smart communication, you can build stronger engagement, improve participant experiences, and drive growth for your events.
Common questions and challenges in the hotel and tourism industry
It’s a common challenge in a highly competitive industry. With Rule’s automated flows, you can stay in touch after the stay, thank guests for their visit, and inspire them to make their next booking.
With segmentation and tailored flows in Rule, you can communicate in a way that feels relevant, through the channels your gue
It doesn’t have to be that way. Rule automates both your communication and the updating of guest lists, allowing you to spend more time on the guest experienc
With Rule, you can create complete flows for the entire guest journey — from booking confirmation to thank-you emails and inspiration ahead of the next visit — ensuring the relationship doesn’t end at checkout.
By segmenting based on factors such as stay type, language, or interests, you can send the right message to the right person at the right time — cre