RCS message – Everything you need to know
Apple has now released support for RCS (Rich Communication Services) in its new iOS 18 update, marking a significant development
Month: July 2024
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What is the customer journey?
The customer journey is the process a customer goes through from first contact with a company or product until they
Effective customer segmentation – how to define your customer segment
Today, customer segmentation is an indispensable tool for companies looking to optimize their marketing strategies and improve the customer experience.
Marketing for small businesses: effective strategies for success
Small businesses often have limited resources, making it particularly important to use smart and cost-effective marketing strategies. Here we go
Understanding the marketing mix and the 4P model
When it comes to creating an effective marketing strategy, understanding the marketing mix and the 4P model is crucial. These
What is Outbound Marketing?
Outbound marketing, also known as traditional marketing, involves actively seeking out potential customers to promote your products or services. This
What is Inbound Marketing and its benefits
Inbound marketing is a strategy that focuses on drawing in customers through relevant and valuable content. Instead of disturbing potential
Warnings in the editor – problem solved!
In recent days, red messages have appeared in our editor due to an update in the platform. We want to
