Want to communicate better with your customers and potential customers?
Have you wondered how to communicate better with your customers?
We have the solution!
E-mail is the web’s currency, and anyone online has an active email address. So when it comes to connecting to your customers and potential customers, there is no channel with a wider range than email.
– Sam Jahanfar CEO, Rule
What is a newsletter?
Despite the rapid spread of social media, 67% of marketers worldwide consider email to be the best channel for digital marketing. It’s a communication channel where you can be more personal, get closer to your customers and build loyalty. The number of opened mail and clicks in newsletter increases for each year.
A well-thought-out newsletter builds your brand in the long term and provides good conditions for more sales and improved conversion.
Why use email marketing?
Sending newsletters does not have to be difficult and time consuming. It’s meant to be quick, easy and fun to plan and send out the newsletters. Email marketing is both a cheap and scalable alternative that makes it possible to reach out to current and future customers worldwide. Other benefits of newsletters is that they can monitor and measure efficiency using statistics and analysis. For example, it’s possible to see what all members clicked on, if they made a purchase, what they bought and if they unsubscribed.
Find out the customer's behavior
Learn about individual behavior through good customer management. Track your customers all the way from opening their mail to completed purchase on your site. Automatically retrieve content from your campaigns and see revenue from the newsletter in the crowns and arrows. This allows tracking and continuous improvement of your mailings to achieve maximum effect.
Take advantage of the advanced technology
Today, almost half of the recipients read their newsletter in a mobile phone. An increasing number of decision makers are reading their mail in a mobile device, which means that your messages are no longer limited to computers. At the same pace as technology evolves, you can take advantage of the opportunities!
Create awareness & trust
The newsletter will give your recipients enough information about you and your company as well as what you offer for the type of product or service. In many cases, you only have a first impression. Here, your opportunity begins to truly build trust in your products or services by communicating more about your company.
Build lists for email marketing
In Rule, you can easily import completed lists of customer data directly into the platform. If a customer or prospect visits your site, they are already least interested in something about your company / product. Do not miss the chance to add them to your mailing list. Include sign-up forms on all pages of your site, as well as on the pages of popular products and services.
Drive large amounts of traffic
There are many who occasionally experience dips in sales. Then the newsletter is a perfect complement to recovering what you’ve lost and drive a lot of traffic to the website, which in turn usually leads to increased conversion.
Newsletters can be spread out virally
In an email, news is often published, which is then spread. Many who subscribe to e-mail messages are well-informed, and choose to share the information they received through different forums and social media.
Sell at the fastest possible frequency
Via your site you can collect email addresses for potential customers. These are then used as basis for further processing through Rule’s newsletter tools. With a single mailing you can reach all your recipients at the same time and sell at the fastest possible frequency.
“With Rule, we can send great newsletters and targeted campaigns based on past bookings and interests.”
Matilda Sjöberg
