The biggest shopping week of the year has finally arrived, and we at Rule are ready to help you succeed with your campaigns. Our support team is here for you all week long, including the weekend, so you can always get the help you need when you need it most. At the same time, we want to remind you that high volumes during Black Week might create queues in the mail clients, which in some cases could delay your email sends. To ensure your messages are delivered quickly and smoothly, we recommend using SMS and RCS – the fastest and most reliable channels to reach your customers instantly. Want to learn more about what happens behind the scenes when emails are sent from Rule? We’ve put together everything you need to know in this article.