This is Rule 2024

Looking back on the year, we can proudly say that 2024 has been a year of progress, innovation and unforgettable moments. Join us as we share some of the highlights that shaped our year1

This was Rule 2024

Welcome to the team, six new stars!

This year, the Rule family has grown with six new members who have brought fresh perspectives, experience and fantastic energy to our team. With their help, we have been able to accelerate our projects, refine our offers and at the same time strengthen our position as a leading player in digital communication. Now we are 36 people in Team Rule, wow! We are so happy to have you on board.

Gazelle company again this year - our third Di-Gaselle!

We are incredibly proud to receive a Gazelle award from Dagens Industri for the third time. Receiving this recognition once again shows that we are doing the right things and that we continue to grow in a sustainable way. It’s an honor and an award we share with our amazing team and all our customers who make it possible!

International expansion - Our first big step into Denmark

We did our second trade show outside of Sweden and participated in an e-commerce conference in Copenhagen – our debut in the Danish market, which was done with great success. It was great to meet all the Danish companies and discuss how Rule can help them to elevate their digital communication. We look forward to continuing our journey in our dear neighboring country!

Updates and improvements in the platform

Our tech team has really gone above and beyond to meet our customers’ needs. We thought last year’s impressive numbers would be hard to beat – but we were wrong. Here are some of the biggest launches of the year!

We released the world's best editor

We’re starting strong with perhaps the BIGGEST event of the year! In December, we launched our new editor. This is not just a new feature in our platform – this is a milestone in Rules’ history! After months of hard work, passion and innovation, we are proud to present our brand new editor.

Rule’s new editor marks the beginning of a new era for campaign creation. With a modernized interface, powerful tools and user-friendly features it’s now easier than ever to create campaigns that really make a difference. Customer feedback has already exceeded our expectations, and we see this as just the beginning. We are ready to continue developing and improving, together with you.

We launched RCS - the future of communication

This year we made history as the first in the Nordics to launch RCS directly in our platform, it’s a revolution in SMS communication. RCS is not just messaging – it’s visual and interactive experiences that engage the recipient on a whole new level. With capabilities like images, videos, buttons and live chats, we’re creating new ways for businesses to interact with their customers. The future is here, and we are proud to be leading the way. With Rule you can rely on always being at the forefront. Read more about RCS or as we call it, SMS on steroids.

Rule Omnireach - reach your customers where they are

2024 was the year we took communication one step higher on the podium. With the launch of Rule Omnireach our customers can now spread their wings and reach out to platforms like Facebook, Instagram and Google – all from one platform. Scenario: A customer unsubscribes from your emails, is that the end of the dialog? Answer: no. Now you can meet them where they are – on social media or through digital advertising. With Rule Omnireach, you create a seamless and engaging experience that makes your customers feel seen and appreciated, whatever the channel.

A new era with our new statistics page

This year we were proud to announce the next step in helping our clients take marketing to new heights, we launched our brand new statistics site in the platform! This update makes it easier and more fun to dive into the numbers. You’ll get an improved overview of campaign performance, detailed reports and access to valuable historical data. The result? Smarter, data-driven decisions that take your marketing from “good” to “wow!” As we always say: decisions based on data, not bias. Now it’s time to let the numbers speak!

Branding and PR

Training the communicators of the future

One of our most rewarding assignments this year has been to speak at colleges such as the Media Institute and IHM Business School, inspiring the communicators of the future. We’ve shared insights on email marketing, marketing automation and how Rule can become an invaluable part of their future toolbox. It’s always great to meet students’ curiosity and engagement – we can say this: The future looks bright!

Partnering with The Good Talents - investing in the future

In 2024, we have embarked on a meaningful collaboration with The Good Talents, an organization that works to strengthen the confidence and knowledge of young entrepreneurs. Through workshops and lectures, we at Rule have had the opportunity to inspire the next generation of entrepreneurs and show how digital marketing can be an important part of their success. Seeing the young people’s ideas presented at a pitch event, and their motivation spiked, has been one of the most rewarding experiences of the year, hands down!

Thought leader year - An award we give ourselves

Does that sound boastful? 😉 Perhaps, but we dare to say that we have earned the title of “Thought Leader of the Year”. In 2024, we have been seen and heard in several external media and forums, sharing knowledge, insights and trends in digital communication. Here are some of the highlights:

Poddar: Our very own Sam Jahanfar has become a regular guest on several popular podcasts such as Vamaazing, Smarketing, Ecommerce Talk and Embrace, discussing everything from customer journeys and Marketing Automation to the future of digital communication. Listen to these wherever podcasts are available!

Event: Sam has also been a popular speaker at several industry events, sharing Rule’s journey and our vision for the future of communication. But also a fantastic co-host of Friends of E-commerce as well as award presenter E-star Awards.

Articles in Sales Effect and Företagande: We have published several articles in Sales Effect and Företagande magazines, sharing our top tips on how to succeed in sales and the right marketing strategies in the SaaS industry, how to work on the all-important customer journey, and how RCS is revolutionizing communications, among other things.

Breakit: We’ve also been recognized by Breakit with two articles, where we talk about Rule’s unique growth journey without external investors and how we are leading the development of the future of messaging.

Being mentioned in these forums is proof that our expertise is appreciated and that we are really helping to drive developments in our industry. Thought leader? Absolutely – and we are just at the beginning of our journey!

Partnerships and integrations

In 2024, we have had the pleasure of entering into many new partnerships, which we value highly and truly appreciate. As I said, our tech team has not been idle either, so a lot of new integrations are also linked to Rule. Through our new collaborations and integrations, we have the opportunity to reach out to customers and companies in completely new industries – something we find both exciting and inspiring.

We kicked off the year with a partner kick-off at our office and integrations

In January we kicked off the year with an awesome partner kickoff at our office. Together with our amazing partners, we set the plan for the year – and what an evening it was! We brainstormed, bounced ideas and networked like pros. But it wasn’t all serious business, we also played an epic game of beer pong(Spoiler: some of us are better at strategy than precision). For our partners: you are the best. Working with you is nothing less than an honor. Thank you for making this so fun and inspiring! We look forward to conquering 2024 together 💪✨

Fairs, events and webinars

In 2024, community and socializing have really taken center stage, and we at Rule love meeting people! It’s been a year filled with inspiring meetings, fun events and great times together. From trade fairs and seminars to our own AWs, we’ve really enjoyed creating and being part of these moments. Here we share some of the social highlights of the year

Meetings and inspiration at fairs

2024 has been a year full of energy, ideas and great meetings at fairs like D-Congress and Sales Marketing Expo. Not only did we get to showcase Rule to new partners and customers, but we also got to talk trends, geek out on the industry’s hottest topics and get inspired by other stars in the field. The result? Success – as always! And let’s be honest, it’s just as great every time to mingle, laugh and network with you all. We’re already gearing up for D-Congress 2025 – we hope you’ll join us!

Viva la FRANCE -- Kick-off in Cannes

What better way to start the “fall semester” than with sun, sea and lots of inspiration? At the end of August, the entire Rule team traveled to Cannes for a kick-off that combined workshops, team building and strategic planning with relaxation by the Mediterranean. Together we planned the next quarter, goals and new ideas, while strengthening our community through everything from competitions to festive dinners. An unforgettable start to the fall that really set the tone for the rest of 2024!

Glöggit release event

We invited our amazing clients to a mulled wine release party at the office to celebrate the launch of our new editor! During the evening, we showcased the new features and how they can help with smooth and creative marketing. It was an evening filled with inspiration, great conversations, lussebullar, gingerbread and warming mulled wine – just as it should be in December!

In conclusion, we would like to say:

With that in mind, we can look back on 2024 as a great year, and we are grateful to everyone who has been part of our journey. Now we look ahead to 2025 with new goals, even more launches and a continued focus on helping our customers succeed. Thank you for joining us, let’s go! ❤️

Do you want to get started with digital communication? Explore Rule free of charge for as long as you like or contact us and we’ll tell you more!